The fashion designer, Stella McCartney, honors her parents Paul Mccartney and Linda Eastman's near 30-year marriage with a new fragrance launch.
Stella Mccartney lost her mother in 1998 during a long battle with breast cancer, and though she is no longer with us, there is not a day that goes by that she still struggles with the loss of her mother's death.

Stella Mccartney's new fragrance, based on Paul Mccartney's nickname for his wife, L.I.L.Y, (also her favorite flower), was a huge inspiration during the process of creation.

She tells Harper's Bazaar, ""I've been hiding away from giving out information but, yes, that was my dad's nickname for my mum, and I always knew I wanted to create a fragrance called Lily. Lily of the valley was a flower my mum loved, and it's also one that I loved.

"I love that it represents spring, I love the way it looks, I love everything about it. It was my wedding bouquet, and it grows in our garden now... I have huge admiration for my mum. I think that I'm keeping alive some of the things she believed in and elaborating on that."

Photo Courtesy: Stella Mccartney

BCBG is back at it with another fragrance, BCBG Max Azria Bon Chic, after it's first signature fragrance last year with New Wave Fragrances LLC.  With new licensee Elizabeth Arden, BCBG plans to roll out their new fragrance this month. 
“We were very excited about our first fragrance. It was such a successful launch,” said Lubov Azria, chief creative officer of the BCBG Max Azria Group and wife of Max Azria. “We wanted to partner up again with [Givaudan perfumer] Stephen Nilsen, and we wanted to create a fragrance that was obviously different, but still with the feeling of the BCBG lifestyle brand.”
Bon Chic has top notes of black raspberry, Asian pear and mango; middle notes of pink peony, violet and orange blossom, and base notes of soft woods, vanilla and cashmere musk.

Photo Courtesy of BCBG

Fragrance friends and fanatics, has what we've all been waiting for a dream come true? If you've ever dreamed of a Fragrance Museum, then, why yes, your dream has finally come true!

The Osmotheque, in Versailles, France, houses some of the oldest known perfumes, such as 1917's Chypre de Coty. 

What's the secret to preserving these vintage scents? It all makes complete sense to Jean Kerleo, the founder of the museum, who preserves the fragrances at 55 degrees and to futher to protect the perfumes, the bottles are filled with argan gas, keeping the air particles in the bottles from being contaminated from particles from the air.

Amazing? It's beyond that! With around 2,500 scents, Osmotheque also concentrates on re-creating the ancient perfumes.  It's been said that the founder, Kerleo, mixed a scent based on a recipe he found in the writings of a Roman schollar.  Crazy, right?

For more info on Osmotheque, check out their site here!

Source: Allure.com & BellaSugar.com

Friendly Fur, a new niche line, has launched a fragrance in which it's packaging features a fox fur tail.  Meet À Rebours’, the first perfume of the Green Glamour Luxury.
According to FriendlyFur.de, À Rebours is the Scent that is as voluptuous and joyful as Light falling into a luscious and peaceful Forest Glade. Bright Greens and dark Woods associate authenticity coming from a German Fairy Tale with Roses, Violets and Oak Trees. Natural sensuality meets urban Distinction; German Red Fox meets Fluor-Green.

Notes include bergamot, freesia, galbanum, orange blossom, green mandarin, cardamom, black rose, magnolia, jasmine, cumin, leather, osmanthus, carnation, civet, castoreum, oakmoss, patchouli, musk, Chinese cedar, rock rose and ambergris.

Photo: FriendlyFur.de

Have your wine...and wear it too! Kelly & Jones, an American niche perfume brand, has created a delicious medley of scents inspired by wine.  We'd never thought we'd say this, but wine and perfume meet in their new Notes of Wine Collection, featuring 5 wine-y fragrances, #1 Notes of Sauvignon Blanc, #2 Notes of Riesling, #3 Notes of Cabernet, #4 Notes of Merlot and #5 Notes of Chardonnay.
You may ponder, how exactly did creator Kelly Jones become inspired?  After attending a wine tasting, she noticed how her vanilla perfume intermingled with the notes of the wine she savored, and she knew she had to head back to her fragrance studio to start mixing up the scents, playing off undertones of each wine. So what do the scents smell like?

#1 Notes de Sauvignon Blancis "A crisp, refreshing unisex blend of yuzu grapefruit, starfruit, green apple and a hint of camellia flower."

#2 Notes de Riesling is about "Aromas of fresh-picked white peach, anjou pear, bergamot and raspberry leaf."

#3 Notes of Cabernet: "This swoon-worthy blend has spicy notes of pink peppercorn, ripe black cherry, and tobacco flower on a gorgeous base of vintage leather."

#4 Notes of Merlot is described as "A smooth, balanced essence and beautiful blend of red currant, mission fig, rhubarb and lovely candied violet."

#5 Notes of Chardonnay , the original source of inspiration for the whole line, is "A rich, vibrant and seductive blend of sweet honeydew melon, vanilla blossom and luscious crème brulee all rounded out on a base of toasted oak."
Would you try some wine perfume?

A favorite of ours, Hanae Mori, will soon be launching a fragrance, this time not for women, but all eyes are on the guys!

With a modern man in mind, Hanae Mori has designed HiM, the brands first eau designed for male consumers in over a decade.

According to WWD, “The brand has evolved so much, but we don’t introduce so much newness,” said Thomas Saujet, president of fragrance licensing, marketing and distribution company International Cosmetics & Perfumes Inc., or ICP, which is the worldwide licensee of Hanae Mori Parfums. “We felt we needed some newness.”

We wanted to do a real men’s scent — a rugged, edgy, spicy, woodsy, modern fragrance,” said Saujet. “Everyone [who’s smelled it] thinks we have a slam dunk.”

Top notes include oils of bergamot, mandarin orange, gray pepper, violet leaves and cardamom seeds. Heart notes include cinnamon bark, Mediterranean fig and tonka bean essence.

Photo: George Chinsee

Yesterday, we were proud to say we were one of the 'first' people to see the unveiling of Nicki Minaj's first fragrance, Pink Friday.  The flacon, launching in September, is (no surprise here) a mini Nicki, dipped in gold, sporting her signature pink hair with a sexy, white bustier.  If that doesn't sound like enough, there's a "Nicki Minaj" name chain draped around the bottle for some extra bling bling.

When fans asked what it will smell like, Nicki tweeted back, it will smell "like angels playing".  So...what does that smell like?

Photo: Nicki Minaj, Twitter

Britney was lookin' Cleopatra glam in her recent shoot for her new fragrance campaign, Fantasy Twist.  This will be her third collaboration with Elizabeth Arden, first was Curious in 2004, Fantasy in 2009, and now it's time for the third, Fantasy Twist.

Britney tweeted this pic,  'Channelling my inner Cleopatra today at Elizabeth Arden Fantasy Twist shoot. Fragrance is out in Sept. 1st look on Path.'

What's your take on the fragrance campaign? Extraodinary or plain ol' ordinary?

Photo: Britney Spears

We've heard of a fragrances giving tribute to a city, like Sarah Jessica Parker's NYC, or DKNY's Be Delicious Heart NYC, but more recently in perfume news, the windy city of Chicago will be getting it's own fragrance!

Tru Blooms Chicago First Harvest, a project linking several communities, will launch a limited edition eau de parfum this coming October.  Tru Fragrance made a plan to find ingredients indigenous to Chicago so that the ingredients in the parfum are locally grown.

Roses, lavender and violets were selected as notes for the perfume, which was concocted by Ungerer & Co. The scent will be available in 15-ml., 50-ml. and 100-ml. sizes. 

Monte Henige of Tru Fragrance noted that the city list could expand. “We’ve gotten inquiries from other cities,” he said to WWD. “You train and employ 100 people to plant gardens, they get paid and you beautify a city.”

The new Yves Saint Laurent women's fragrance will be a "declaration of contemporary femininity," said Stephan Bezy, international general manager of Yves Saint Laurent Beauté at L’Oréal.  This scent is said to celebrate modernity, audacity, and youthfulness. 
“This brand has youth in its genes,” said Bezy, who explained YSL doesn’t age and has always been on the cutting edge, having introduced fashion such as the tuxedo for women.
“Yves Saint Laurent gave power to women,” he continued.

The new scent is a woody floriental, including notes of jasmine, white corollas, lily of the vaelly, blackcurrant, vanilla, tonka bean and cedar. 
Manifesto will first be introduced in France on September 10th. In March 2012, we can expect it to come to the US. We can't wait!

Photo Courtesy: Yves Saint Laurent; Manifesto