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BCBG To Build Fragrance Franchise

BCBG is back at it with another fragrance, BCBG Max Azria Bon Chic, after it's first signature fragrance last year with New Wave Fragrances LLC.  With new licensee Elizabeth Arden, BCBG plans to roll out their new fragrance this month. 
“We were very excited about our first fragrance. It was such a successful launch,” said Lubov Azria, chief creative officer of the BCBG Max Azria Group and wife of Max Azria. “We wanted to partner up again with [Givaudan perfumer] Stephen Nilsen, and we wanted to create a fragrance that was obviously different, but still with the feeling of the BCBG lifestyle brand.”
Bon Chic has top notes of black raspberry, Asian pear and mango; middle notes of pink peony, violet and orange blossom, and base notes of soft woods, vanilla and cashmere musk.

Photo Courtesy of BCBG

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