Ah summer time, and the summer fragrance launches start coming out for a limited time.  Jean Paul Gaultier has launched his annual limited edition summer versions of Le Male and Classique for Summer 2013.  

Photo Courtesy: Jean Paul Gaultier 

Le Male Summer consists of notes of lavender, mint, cardamom, grass, leaves, vanilla, musk and sandalwood.

Classique Summer is made up of notes of mandarin, lemon, rose, orange blossom, jasmine, ylang-ylang, iris, vanilla, musk and amber.   

Crystal Renn, an American fashion model and author, is the face of Reem Acra's first fragrance, Reem Acra.  Acra told People StyleWatch that the new fragrance is a blend of ginger, jasmine, and assorted fruity notes -- "reaches out to all of my fans, and that's exciting." 

Photo: Reem Acra

Watch the fragrance ad video here. 

Ladies, and more importantly, gents, welcome the flanker of CK's OBsession for men with Dark Obsession for men, an aromatic oriental fragrance for 'a man driven by adoration' according to the comapny.  
Photo Courtesy: Calvin Klein 

Notes for the fragrance include Brazilian green mandarin, guarana and absinthe, french clary sage, fir balsam and white vetiver, Madagascar vanilla bean, labdanum and suede.
Now, for the advertising, ladies let's drool over Calvin Klein model Matthew Terry who stars in the video campaign below (which you can watch here), directed by Dan Jackson.  

Don't forget fragrance lovers...submit your consumer's choice submissions by January 25th, 2013, for a chance to be chosen as one of the five women's or five men's fragrance finalists, in the Consumer Choice category.  This award will be widely promoted to consumers through print, online, and media outlets.  

The criteria, process and validation form can be downloaded here. Have fun!   

30 years later and fashion designer Azzedine Alaïa introduces his first perfume.  He has signed a 13 year fragrance and cosmetics license with Beauté Prestige International and says, “I am delighted to work with them in launching this new project. I have total confidence in Beauté Prestige International to accompany me in creating a perfume that interprets my work and my world.”

Alaïa's first fragrances will hit the market in 2015, so we have quite some time to get excited for it!

Photo: WWD; Stéphane Feugère

Surprise! Heidi Klum's latest fragrance, named Surprise, is due to launch next month.  The fragrance, a balmy, floral, citrusy scent, contains notes of mandarin, pink pepper, magnolia, rose, benzoin, and sandalwood.  Heidi Klum says her fourth fragrance will stimulate all of your senses.

"Surprise will stimulate all your senses. The fragrance is cheerful, playful and sexy,'' announces Heidi Klum.

Will you try this modern and sensual fragrance with floral-fruity notes that blend with warmed resins and wood? 

Jimmy Choo has announced it's new fragrance launch, due this spring, for new evening fragrance, Flash.  

“Jimmy Choo is a brand which was born in shoes and grew up on the red carpet,” said Simon Holloway, who is a creative director for the company along with Sandra Choi. “This fragrance plays naturally to that concept.” 

Jimmy Choo's first fragrance, launched in January of 2011 was said to be "very much sensual and intimate" and in contrast, Flash is all about "having a sparkle, being multifaceted and confident and outgoing."   

The white floral scent has top notes of pink pepper and strawberry, a heart of tuberose, jasmine, and white lily, and a drydown of heliotrope and white woods.  

Photo Courtesy: Jimmy Choo; Robert Mitra

Moving past the ball gowns, swim suits, equality and world peace, the Miss Universe Organization has signed a fragrance license with Neil J. Katz and his Omni Scents.  Just in time for back to school shopping, there will be 3 new fragrances on the market, a trio of scents for women that are inspired by Miss Universe, Miss USA, and Miss Teen USA contests.  
According to WWD, "focusing on “modern perceptions of beauty,” the global release will be the first license to launch from Omni Scents, Katz said. “Miss Universe fragrance collection will, we believe, resonate with women all over the globe who look to each contestant as a representative of what every girl dreams of becoming — beautiful, talented, a winner in every sense,” said the Omni Scents founder and president. “Truly, this is a fragrance concept that captures aspirational glamour, as it appeals to every girl who wants to feel confidently beautiful.” 

As if a jewelry collection, footwear and handbag lines, sportswear, dresses, suits, suit seperates, sleepwear, activewear, jeanswear and intimates weren't enough, Ivanka Trump thinks it's the perfect time to step foot into the fragrance arena. 
“I think of fragrance as such a strategically important category and wanted to wait to make sure retailers understood what I stood for, and the customer understood what the brand represented because there’s a lot of noise in that category,” said the 30-year-old career woman and mother of  a 15-month-old daughter. 

Photo: Thomas Iannaccone 

Trump's first eau de parfum, a deal signed with Parlux Fragrances Inc., is called Ivanka Trump, and will be hitting fragrance counters next week!  The scent is made up of a floral oriental opening with a blend of sparkling Italian bergamot, lush apple and pink pepper. The middle notes consist of jasmine, rose and peach blossom to add lushness.  The base includes golden amber, creamy vanilla, patchouli and smooth cedarwood, the perfect mis to add just a 'kick'.  
Trump pointed out that she used coral in the fragrance packaging because it is her signature color. “There is coral always with white gold embossing. It feels delicate and fresh but there’s a strength to it. The bottle is evocative of one of the pieces in our jewelry collection, so you have the octagonal shape and looks like an emerald cut or cut diamond.” As for the fragrance itself, she said, “my tendency is towards more floral, but I wanted give it a little more complexity and a little more youthfulness than a classic.” 

Hugo is turning 20 and what better way to celebrate the soul and brand identity by creating a new fragrance?  Hugo Red, the newest fragrance is set to launch in January, the 20th anniversary of the Hugo fragrance brand at Proctor & Gamble Prestige.  

Hugo Red is said to aim to 'bypass the "top note, heart note, base note"' structure and rather, starts with a punch of grapefruit and rhubarb, transitioning to contrasting cedarwood and hot amber notes".  
“What is innovative about this is that it is a two-phase fragrance, and you have this almost extreme freshness followed by the beautiful warmth,” said Will Andrews of P&G’s Fragrance Creation Team. 

Jared Leto is the face of Hugo Red, the daring new fragrance for men, where red means GO! 
 Photo Courtesy: Hugo, Hugo Boss RED