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Ivanka Trump Enters Fragrance

As if a jewelry collection, footwear and handbag lines, sportswear, dresses, suits, suit seperates, sleepwear, activewear, jeanswear and intimates weren't enough, Ivanka Trump thinks it's the perfect time to step foot into the fragrance arena. 
“I think of fragrance as such a strategically important category and wanted to wait to make sure retailers understood what I stood for, and the customer understood what the brand represented because there’s a lot of noise in that category,” said the 30-year-old career woman and mother of  a 15-month-old daughter. 

Photo: Thomas Iannaccone 

Trump's first eau de parfum, a deal signed with Parlux Fragrances Inc., is called Ivanka Trump, and will be hitting fragrance counters next week!  The scent is made up of a floral oriental opening with a blend of sparkling Italian bergamot, lush apple and pink pepper. The middle notes consist of jasmine, rose and peach blossom to add lushness.  The base includes golden amber, creamy vanilla, patchouli and smooth cedarwood, the perfect mis to add just a 'kick'.  
Trump pointed out that she used coral in the fragrance packaging because it is her signature color. “There is coral always with white gold embossing. It feels delicate and fresh but there’s a strength to it. The bottle is evocative of one of the pieces in our jewelry collection, so you have the octagonal shape and looks like an emerald cut or cut diamond.” As for the fragrance itself, she said, “my tendency is towards more floral, but I wanted give it a little more complexity and a little more youthfulness than a classic.” 

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