We've heard it before, and we're hearing it again, but this time...is it more 'true' than before? Skip the gym and lose weight with a new slimming fragrance launched by French perfume house Robertet and Veld's.  The fragrance named Prends Moi, meaning 'take me' in French, promises to slim and trim with pleasure.
How does it work? Apparently the parfum releases B-endorphins in the skin, which you may already know theoretically make you happy, which in hopes, will decrease the desire to overeat.


Photo: Prends-Moi
Other ingredients in the parfum include caffeine, carnitine, and spirulina extract.  All of these together formulate into a "slimming complex" that works to activate enzymes involved in your body's ability to break down fat.
Will you choose to diet, exercise, or spray some perfume...that's all up to you...but do tell, which one would you choose? Would you try Prends Moi by Robertet and Veld's?

Now, more than ever, does it feel we are changing up our manicures to try the next trendy nail look. But when it comes to doing the switch-a-roo, we hate the fumes of the nail polish removers, don't you? That's why we were more than ecstatic to find out there are some polish removers that DON'T give off a nasty, alchohol chemical fume odor. 

A few favorites include those that smell of floral bouquets, candy, and some fab fruity aromas.
Go ahead, pause, and take a sniff of roses.  Deborah Lippmann has a product called The Stripper Lavender Lacquer Remover Twist-Lock Pump that is ever so lightly scented with a calming and hydrating lavender scent.
Essie, well known nail polish brand, has a 'Naturally Clean Purifying Polish Remover' that disgueses it's removing chemical scents with a sweet pea perfume.

Photo: Essie Nail Polish

We didn't have to go undercover for this one, the new James Bond 007 fragrance launches next month at Harrods and aims to "capture the mojo of the on-screen and literary here". 
Proctor and Gamble Co. and Eon Productions (the production company behind all the Bond Films) have come together to create the new scent, in perfect timing for the 50th anniversary of the James Bond film frachise? Coincidence? We think not.

Photo:WWD; Courtesy Photo James Bond 007
The fragrance contains notes of fresh apple, caradom, sandalwood, and vetiver.
According to WWD, “The aromatic feugere fragrance family came to prominence in the Sixties — it was unmistakably masculine — mossy and ferny,” said Bill Brace, vice president of fashion brands for P&G Prestige.
“But that was a while ago, so we wanted to move it on and give it much more modern and sophisticated shell, which is why there’s fresh apple, cardamom, sandalwood and vetiver.”
The fragrance was created in tandem with Givaudan and Eon Productions.
The eau de toilette will be available in 30-ml., 50-ml., 75-ml. and 125-ml. sizes ranging in price from $30 for the 30-ml. bottle to $65 for the largest size.

We're beyond impressed. Lady GaGa has got it going on with her new FAME fragrance coming out in a month. Check out a second unveiling of the creation of FAME here. Just as eery and creepy as the first unveiling video?

Photo: Youtube;Lady Gaga

Dolce and Gabbana has announced their new, glamorous face for their origianl sent Pour Femme; it's been confirmed that Laetita Casta, French model and actress, will be the new face of their fabulous fragrance campaigns.
According to Domenico and Stefano, “Laetitia has always bewitched us with her sensual and natural charisma: she is the perfect interpretation of a Dolce&Gabbana woman of today”. 
The newly relaunched Pour Femme fragrance is finely tuned version of the original scent, with neroli and rasperry notes in the mix. 

                             Photo: Dolce&Gabbana

Who doesn't love a fragrance get together? Exactly why we couldn't help ourselves in sharing this fun scent event happening Saturday August 4th in NYC.
Sniffapalooza, an event-based group of fragrance aficionados, is hosting a 'sultry Summer sensory event to give you an incredible whiff of fragrance explosion'.
Teaming up with Diptyque, who has created something exclusively for the Sniffapalooza members and those attending the Master Class and Avant-Premiere of a new collection, this is a must attend type of event.

Photo Courtesy: Sniffapalooza.com
Want to expereience this rare opportunity and have the privelege of avant-premiering Diptyque's latest masterpieces, Volutes and the new Eau de Parfum Collection, before they are revealed to the rest of the country in October!? Then you should RSVP yes and register now!
Get all details here and let us know if you'll attend!

The 'sister' of Daisy and Lola, Dot, Marc Jacob's latest scent, has recently launched and Marc Jacobs takes it to Youtube to discuss his latest fragrance; from the face of the fragrance Codie Young, to the packaging, bottle design, and none the less, the fragrances feature notes.

Photo Courtesy: Youtube.com/Marc Jacobs

As talked about in the video here, Dot features notes of red berries, dragon fruit, honeysuckle, jasmine, orange blossom, coconut water, while vanilla, musk and driftwood.

Are you a fan of Marc Jacob's fragrances?

She's the sweetest b*%ch you'll ever meet, but her second fragrance she's fronting is pretty close to being the sweetest of all!
Jersey Shore's Sammi "Sweetheart" Giancola has partnered with Dangerous Company for her second fragrance, Dangerous Desires.  The new fragrance contains notes of orange, grapefruit, melon, apricot, asmanthus, peach, wild orchid, musk, sandalwood, coconut, and dark plum.

Photo Courtesy: Dangerous Company

Chanel will open it's very first standalone pop up shop tomorrow, July 24th in the heart of Covent Garden.  The shop will be a host of stylish activities, trends, and of course, beauty and will stay open and active until it closes it's doors in December.

What to expect at the grand opening? Expect to see mime artists accessorized in beautiful Chanel jewelry outside of the store, pointing shoppers in the direction of the store full of the label's latest and greatest beauty collections to choose from.
While the shop is open for the next 7 months, if you are in the UK area, be sure to partake in the Chanel treasure hunt, educational workshops, consultations with leading make-up experts, and be pampered and treated with care, free facial anyone?

Tom Ford beauty has flourished in the last seven years, and in fragrance, has become a FiFi award winning niche fragrance. What started as something so simple as a collaboration with Estee Lauder to an inital branding and building of the fragrance Black Orchid, Tom Ford is ready to introduce and launch his next men's fragrance.

Photo Courtesy: Tom Ford

Tom Ford Noir, will hit counters in October and is the designer's first signature men’s scent since 2009.
Fabrizio Freda, president and chief executive officer of the Lauder company told WWD,“We see Tom Ford as a brand that can really help us shift the business model in fragrance toward the high end and toward great fragrance that includes high quality and high service.”