We didn't have to go undercover for this one, the new James Bond 007 fragrance launches next month at Harrods and aims to "capture the mojo of the on-screen and literary here".
Proctor and Gamble Co. and Eon Productions (the production company behind all the Bond Films) have come together to create the new scent, in perfect timing for the 50th anniversary of the James Bond film frachise? Coincidence? We think not.
Photo:WWD; Courtesy Photo James Bond 007
The fragrance contains notes of fresh apple, caradom, sandalwood, and vetiver.
According to WWD, “The aromatic feugere fragrance family came to prominence in the Sixties — it was unmistakably masculine — mossy and ferny,” said Bill Brace, vice president of fashion brands for P&G Prestige.
“But that was a while ago, so we wanted to move it on and give it much more modern and sophisticated shell, which is why there’s fresh apple, cardamom, sandalwood and vetiver.”
The fragrance was created in tandem with Givaudan and Eon Productions.
The eau de toilette will be available in 30-ml., 50-ml., 75-ml. and 125-ml. sizes ranging in price from $30 for the 30-ml. bottle to $65 for the largest size.
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