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Katy Perry dons full-body catsuit in new fragrance ad

Photos from Katy Perry's first fragrance ad are out, and they are pretty cool. The "Teenage Dream" singer is decked out in a full-body catsuit and platform heels to promote her new fragrance, Purr. It's purrfect! Go take a peek of Katy in her catsuit on WWD.com. 
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Chandler Burr and Starbucks mingle coffee and fragrance

Chandler Burr makes appearance with StarbucksOver on StyleList, I read how Starbucks uses perfume technology to generate new flavors. The coffee chain is launching four new flavors and invited fragrance king and NY Times' columnist Chandler Burr to host a "scent and coffee tasting." It makes sense if you realize taste is actually 95 percent olfactory, as Burr reminded the StyleList crew. Read more from the Starbucks Newsroom. 
Image courtesy of businesswire.com
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Lady Gaga picks name for new fragrance

Lady Gaga's perfume name has been revealed, according to TMZ. The mega pop star is going to call her fragrance Monster in honor of her fans, aka her "little monsters."

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Celebrating Eau d'Orange Verte's dynamic citrus heart

Hermes d'Orange Verte fragrance reviewIf you love your citrus scents to rouse and stimulate your senses, then you won't find better than Eau d'Orange Verte. This house of Hermés classic has withstood the test of time - first created in 1979, and still going strong today.
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Check out Oprah's list of favorite new fragrances

Oprah has released her list of favorite new fragrances on Oprah.com. What made the top of the list? You'll have to keep reading to see.
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Matthew McConaughey face of D&G The One Gentleman


Matthew McConaughey
is the face of Dolce & Gabbana's newest fragrance, The One Gentleman, and the ad trailer is out. I am biased when it comes to the McConaughey because I think he is The One, but you guys decide for yourself what you think of the ad. 

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Jordin Sparks' new fragrance hits stores next week

"American Idol" winner Jordin Sparks will release her first fragrance next week. Much like a number of pop stars before her -- namely, Britney Spears, Fergie, Mariah Carey, Faith Hill, Jennifer Lopez, Christina Aguilera and more, Sparks is jumping on the fragrance bandwagon.
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Christina Aguilera Royal Desire perfume ad

Pop star Christina Aguilera looks glamorous in her new fragrance commercial for Royal Desire perfume.


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Adidas launches contest, new fragrances

Adidas Pulse Moves Fragrances

Starting Oct. 22, Adidas will host a video contest to celebrate the start of the new school year. In addition to the contest, the company is releasing two new Adidas fragrances, Adidas Moves Pulse Him and Adidas Moves Pulse Her, targeted to kids.
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Hermes adding Iris Ukiyoe to Hermessence collection

Hermes is adding another scent to its Hermessence line of fragrances at the end of November. Iris Ukiyoe got its name from Ukiyo-e, a form of Japanese wood-block painting. Translated, this means "images of the floating world." Perfumer Jean-Claude Ellena focuses the new Hermes perfume on the iris flower, as opposed to the iris roots. Look for the fragrance exclusively at Hermes stores and online.
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