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Rihanna to release signature perfume in 2011

Rihanna is the next celebrity to jump on the fragrance bandwagon. The pop star is working with Parlux Fragrances to release Reb'l Fleur in February, 2011. The signature perfume, inspired by Rihanna's neck tattoo "rebelle fleur," the fragrance is said to be a balance between the singer's personal and professional sides.
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Sexy Chris Evans fronts Gucci Guilty ad

Chris Evans Gucci Guilty cologneYou might feel a pang of guilt looking at the new Gucci Guilty fragrance ads. Shots of an intertwined Chris Evans and Evan Rachel Wood ooze sex appeal all over the page, er, screen. Gucci launched Guilty for men and women this year, but the ads for the men's fragrance were just released depicting a sultry yet masculine Evans looking steamy with a chest full of hair.
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Versace Vanitas fragrance fronted by Lindsey Wixon



In 2011 Versace will launch its newest fragrance, Vanitas. The high-end fragrance, which will combine only the highest quality ingredients, will be fronted by 16-year-old model Lindsey Wixson. Wixson is poised to become the next supermodel, given her lengthy resume that already includes modeling stints for Lanvin, Louis Vuitton and Prada.

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Natalie Portman new face of Miss Dior Cherie perfume

Natalie Portman has been tapped as the new face of Miss Dior Cherie perfume. The "Garden State" actress was a perfect fit for Dior given her classic style. Portman, who received direction from Sofia Coppola for the new campaign, will appear with a younger man. The Miss Dior Cherie ad campaign will be released in 2011.
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Shine readers share their favorite perfumes

Clinique Happy perfumeOver on Yahoo! Shine, blogger Barbara Sharnak rounded up and published her readers' favorite perfumes. Fragrances that made the cut were Prada by Prada, Shalimar by Guerlain, Clinique Happy, Patchouli Oil, and more. Comments ranged from, "...it makes me feel extravagant" to "... it makes my husband . . . amorous.” Take a look at what her readers had to say about their signature scents
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Christy Turlington teams with Avon on new fragrance

Supermodel Christy Turlington has announced a partnership with Avon to release a new fragrance in 2011, according to Stylelite.com. The fragrance, Slip Into, is inspired by the "lift" women get, both emotionally and physically, when they "slip into" a pair of heels.
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Fergie believes creating perfume with Avon was fate

Fergie thinks it was fate she was asked to create her perfume Outspoken with Avon, the Black Eyed Peas singer told femalefirst.co.uk recently. She worked with Avon for two years to create the scent because she wanted to make sure it was perfect.
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Handbag giant Judith Leiber launching new fragrance

Handbag company Judith Leiber is introducing a signature fragrance in January. The iconic brand's new perfume -- Judith Leiber Night -- is housed in an Art Deco-style bottle that mimicks the purse company's famous evening clutches. There's nary a First Lady since the early 1950s who hasn't sported a Judith Leiber handbag.
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Mariah Carey says she 'hates perfume' on HSN


Mariah Carey made an appearance on the Home Shopping Network this week to hawk her fragrances. The pregnant pop diva took an interesting approach to touting her scents -- slamming perfume altogether. This video is courtesy of Richfofo!

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'Harry Potter' star Emma Watson turns up nose to fragrance

Actress Emma Watson said recently that she will never start a celebrity fragrance line. "I can't understand this fragrance thing," the "Harry Potter" starlet told the British Press Association. "Why would you want to smell like somebody else? Don't you want to smell like yourself?" Watson is into the fashion game, though, recently modeling for Free People, a fair-trade clothing company and appearing in ads for Burberry.
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