Love's Rainforest is fragrance house Dana's newest scent. Just like its name implies, Love's Rainforest is classified as a clean, natural fragrance that's targeted specifically to the environmentally concious. According to the press release, the packaging for Love' Rainforest is manufactured using recycled materials, and a portion of proceeds goes to rainforest preservation.

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Check out this StyleList interview with Avril Lavigne on her new fragrance, Forbidden Rose, which will be available in Kohl's stores this month. Lavigne also talks about her obsession with black eyeliner, her fashion mishaps and Aviator sunglasses.

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Look for Kilian Hennessy's newest fragrance this September. Hennessy's fragrance line By Kilian is releasing the fourth in a series of scents inspired by love. The unisex fragrance, called Love and Tears, Surrender, combines notes of French cypress, Indian jasmine, Italian bergamot and Madagascan ylang ylang.

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Grammy-winning pop star Shakira is next in line to launch a signature fragrance. The Latin singer, known for her "Hips Don't Lie" sex appeal, has been working with Puig to create S by Shakira, a scent that features notes of benzoin, amber, vanilla, jasmine Sabac and fresh woods.

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Kim Kardashian tweeted that her new fragrance will be the focus of an upcoming episode of "The Apprentice." Kardashian says on her official Web site, "My fragrance was the subject of one of The Apprentice tasks at the Perfumania chain in NYC and the episode will be airing in November!" 

Kardashian announced recently she will be launching a second fragrance next year.

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Mary J. Blige sold 50,000 bottles of her new fragrance, My Life, on HSN on Saturday, according to Twitter reports by WWD. If it did that great online and on TV in one day, I wonder how it will do in department stores? 

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There is nothing quite as stunning as an evening sunset, especially when you catch it at just the right time -- when drops of amber seem to dance on a deep-orange sun. This is exactly what Hugo Boss is trying to capture with its newest fragrance, Boss Orange Sunset, which will hit stores in September, just a year its predecessor - Boss Orange.

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Acqua di Parma's newest fragrance, Essenza di Colonia, is pure understated elegance, down to its simple black and white flacon. Its reminiscent of classic Italy, much like its 1916 predecessor of the same name.

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Courtesy of Britney Spears ~
Britney Spears posted one of the photos from the new ad campaign for Radiance, her ninth and newest fragrance in a long line of popular scents. Radiance is expected to hit shelves in September. The pop star posted the ad on her Twitter account earlier this week, saying, "Just got the imaging for my new fragrance Radiance and thought I’d share it with all my tweethearts." Check out a very elegant version of Britney! 

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According to WWD, the trend this summer is the LWD (little white dress). Apparently socialites and actresses are opting for the LWD instead of the classic LBD (yep, little black dress). WWD reports the LWD has been seen on everyone from Blake Lively at the Christian Dior couture show in Paris to Cameron Diaz, who looked svelte in her LWD at the premiere of "Knight and Day" in Munich.

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