The world of men's fragrance is about to change -- if Chanel has anything to do with it. The powerhouse brand is rolling out Bleu de Chanel this fall, its first men's fragrance since 2004, in an effort to establish a dominant foothold in the market.

Chanel Fragrance and Beaute president Andrea d'Avack said, "Our objective for Bleu de Chanel is to enter the top five in men’s fragrances in 2011,” according to a report by WWD. Blue de Chanel will be a "woody aromatic," something a little different for Chanel as well as current industry trends.

According to reports, Chanel partnered with film director Martin Scorsese to create an advertising film for the new fragrance. "The film is an instant classic but also very modern and perfectly aligned with the image that Chanel wanted to convey with Bleu," d'Avack told WWD.

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Old Spice front man and phenom Jesse Coleman is in "deep doo-doo" with his wife. Which aftershave will get him out of the doghouse? It won't matter on "National Get Out of the Doghouse Day," which is Monday, July 19.

 

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Latest update: According to a July 15 article on WWD.com, Lady Gaga working on a fragrance with Coty is simply a rumor. Coty officials denied a report that the pop star inked a fragrance deal with its beauty division. Bummer.

Mega popstar Lady Gaga is jumping on the celebrity fragrance bandwagon. The "Poker Face" artist, known for her outrageous fashion choices, is working with Coty to create what will certainly be a unique scent.

Gaga's fragrance will hit the market by Christmas. Stay tuned, the marketing campaign will likely be massive.

Check out this blog entry, "10 Things Lady Gaga's New Perfume Might Smell Like," on thefrisky.com. The absence of pants? Too funny.

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Donna Karan's Cashmere Mist Liquid Nude is finally here. This limited edition women's fragrance is light and subtle, making it the ideal summer perfume spray. Its standout notes are ylang heart and sandalwood, giving it a base of warm musk highlighted by the aphrodisiacal ylang. This limited-edition fragrance is a must-have for summer flirting. Available only at Nordstrom.

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Quirky fashionista Betsey Johnson plans to dust off and revive her original fragrance, which launched in 1982 with less-than-stellar reviews, as well as roll out a new women's fragrance sometime next year.

“I think that after some kind of clothing existence, a designer needs a fragrance,” Johnson told WWD, after announcing her newly inked deal with Inter Parfums Inc. to roll out fragrances, personal care products and color cosmetics. “It’s just like you have dessert after dinner.”

We don't know exactly what the new fragrance will be, but we know what it will not be. "It ain't gonna be au naturel, sweet, foodlike - like chocolate - [or] patchouli."



 

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OK, so this news item relates more to entertainment than it does perfume, but for all you "Gleeks" out there this should make you happy. It was announced this morning that "Glee," the breakout hit singing show has been nominated for 19 Emmy awards.

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Swanky French shoe designer Roger Vivier is launching his first line of women's fragrances this month. The fragrances will be unveiled at the Paris Couture shows and include iris, neroli, rose, sandalwood and amber. The fragrances, which will be sold specifically at boutique stores, will be available this fall.

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Bruce Willis' signature fragrance collection will hit the market Thursday. The collection includes an eau de parfum, hair and body was, deodorant spray and aftershave.

Willis worked with German seller LR Health & Beauty Systems to create the fragrance, which is said to be an offshoot of his masculine image oncreen. Gray in color, the scent includes grapefruit, pepper and vetiver.

“The development of my new fragrance together with the very committed and passionate LR team was really a lot of fun,” Willis stated at a recent press conference. “The products stand for individuality, uniqueness and sustainability. That’s what convinced me and what unites me with LR.”

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Mango Manga has been on the market in Japan since 2005. And now, in 2010, the rest of the world can experience the sunniness of this wildly exotic fragrance.

Montale's Mango Manga is a trip without the traveling. It's a rainforesty tropical vacation in a bottle. Its hints of mango are not overwhelming or sweet like one would expect, but authentic and almost wild, extracted directly from fruit just picked from the tree.

The fragrance's drydown is softer, a little greener and woodier -- a walk in the rainforest after you've tasted the fruit.

All it's missing is a side of sticky rice.

Notes:
Top: mango, sweet orange
Heart: jasmine Sambac, ylang ylang, neroli
Base: Moroccan oud, vetiver, cedar and oak moss 

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Mugler's first fragrance, Angel, remains a top seller. How well Womanity, the designer's newest scent, will do is still too soon to tell.

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