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Avril Lavigne's TV spot for Forbidden Rose fragrance


The official TV ad for Avril Lavigne's new fragrance Forbidden Rose.

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Old Spice is at it again with second commercial


Hunky Isaiah Mustafa is back in another commercial for Old Spice's "Smell Like a Man, Man" advertising campaign. The campaign, which was launched earlier this year, has become wildly popular, with the first commercial receiving more than 11 million views on YouTube alone. The campaign is an ingenius move by the 73-year-old brand to garner a new generation of followers.

This commercial has the buff, shirtless former football player walking through everyday life doing manly man things, smelling (and looking) much better than your boyfriend ever will -- unless of course he's wearing Old Spice.

See for yourself!

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Summer Heats Up With July's New Fragrances

Avril Lavigne Fragrance Forbidden Rose
Avril Lavigne's Forbidden Rose will debut in July.

These new, sizzling fragrances are slated to hit the market in July:

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It's Time for Twilight


With the opening of the third installment of the popular "Twilight" saga, it's time to dust off your Twilight fragrance. Twilight was launched in 2008 with the release of the first movie, based on the novels by Stephenie Meyer. "The Twilight Saga: Eclipse" opens in theaters Wednesday.
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Jesus del Pozo Introducing Uncharacteristic Amber Fragrance

Spanish designer Jesus del Pozo is commemorating his 35th year in the fashion industry with the introduction of a new fragrance, Ambar. Ambar deviates from del Pozo's 10 other fragrances given its feminine note of amber. The designer's previous fragrances were extensions of his 1995 Halloween line.
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New Givenchy Fragrance Only at Epcot

Disney Epcot
Disney's Epcot
Disney Epcot's Le Plume et Palette will become the exclusive provider of Givenchy's newest fragrance, eaudemoiselle de Givenchy, beginning July 1. Located at the France Pavilion, Le Plume et Palette boasts plenty of designer fragrances, but the new Givenchy scent will only be available here.
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Eat, Pray, Love Fragrance Line Announced

Translating words into scents can't be an easy task, but Fresh has done it with its newest fragrance collection Eat, Pray, Love. Fragrance house Fresh has partnered with Sony Pictures to develop the new fragrance line, which is based on Elizabeth Gilbert's best-selling memoir of the same name.

The fragrances will officially launch July 15. The much-anticipated movie, "Eat, Pray, Love," will open in theaters on Aug. 13, starring Julia Roberts.

"With the Eat, Pray, Love collection, we’re partnering with Sony and with movie theaters and retailers to provide not just a product, but an experience," Fresh CEO Jean-Marc Plisson told WWD.

According to WWD, Eat's top notes are a blend of Italian lemon, basil and bergamot; its heart notes include plum, red current and rose; it finally settles into caramel, meringue and vanilla. Pray's top notes are a blend of elemi, pink pepper and juniper berry; heart notes include incense, peony and rose; it settles into patchouli, amber and musk. Finally, Love's top notes include bergamot, red currant and mango blossom; heart of tiare and dewy jasmine; settling into sandalwood, vetiver and velvet amber.

Fresh is also launching an Eat, Pray, Love candle line.The scents will be available at Fresh stores and online at Fresh.com.
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Clive Owen Is Bulgari Man

Actor Clive Owen is the face of Bulgari's newest fragrance, Bulgari Man. The men's fragrance was officially introduced during a launch party (see video) in Milan earlier this week. The scent is described as a "white woody oriental" and will be available in September.

The highlight of Bulgari Man is an amber accord that was created specifically for the brand by master perfumer Alberto Morillas, who has also worked with Calvin Klein, Givenchy, Yves Saint Laurent, to name a few. Other notes include bergamot, lotus blossom, white woods, sandalwood, benzoin, white honey and musk.

What does Owen, who will star in the upcoming thriller "The Killer Elite" with Robert de Niro, think of the fragrance? "It's fresh and elegant, very tasteful," he told Esquire

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Thomas Sabo Unveils Charm Rose

German jewelry designer Thomas Sabo, the man who turns out highly collectible sterling silver charms, is launching his first fragrance, aptly named Charm Rose.

An extension of the Thomas Sabo Charm Club Collection, Charm Rose embodies the brand's philosophy of "Luck, Fashion, Love and Passion" in a fragrance.
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Mariah Carey's Lollipop Bling Inspired by Ring

Mariah Carey launching Lollipop Bling fragrance

Pop star Mariah Carey's soon-to-be-released sweet fragrance, Lollipop Bling,
was inspired by her husband Nick Cannon.
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