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Fragrance Foundation announces 2011 FiFi finalists

The Fragrance Foundation has announced its top 10 FiFi finalists for 2011. This year was a little different than past years' awards given an online voting procedure. The top 10 will be widdled to five in April. The annual FiFi Awards, known as the "Oscars" of the fragrance industry, takes place May 25 at New York's Lincoln Center.
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Former WWE girl Maria Kanellis launches signature perfume line

Maria Kanellis perfume

Maria Kanellis, former WWE diva, has announced her signature perfume line. The rub-on fragrances come in three distinct aromas, including sandalwood, mimosa and ylang-ylang. You may also remember Kanellis as a former Playboy cover model or cast member on "Celebrity Apprentice." The fragrances are available for $11.95. 
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Sylvester Stallone launching fashion, fragrance line

Oh, Sly. Your silk boxing shorts and gray sweatsuit were such an inspiration to us all in the "Rocky" movies. We are thrilled to hear the news that you will be launching a new Sylvester Stallone fashion line, complete with all the accessories -- including fragrance!
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Iconic actress and celebrity fragrance pioneer Elizabeth Taylor dies

The entertainment world has lost a legend. So has the fragrance industry. Elizabeth Taylor's lightning-rod success with Passion perfume in 1987 inspired more and more stars to jump on the celebrity fragrance bandwagon.

Today, everyone from movie stars to musicians to professional athletes has a fragrance to call their own. Taylor worked in conjunction with Elizabeth Arden to manage her fragrance line. (AP photo)

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Look for DVD/fragrance sets by Faith Hill and Tim McGraw

Dynamic country music duo Tim McGraw and Faith Hill plan to roll out a line of limited edition fragrance sets in April, packaged with exclusive DVDs. In addition to your favorite fragrance, whether it be Faith's or Tim's, you will also get access to behind-the-scenes as well as never-before-seen footage of the couple performing together, according to Taste of Country.
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Perfume and the elements

Watching the news these days, there appears to be a vast number of shocking natural catastrophes occurring at some point on the globe - floods, bush fires, earthquakes, tsunamis, hurricanes, and volcanic eruptions - leaving one to ponder the strength and effrontery of Mother Nature.

She is a powerful force indeed, and the four natural elements of water, earth, fire and air have served as the inspiration for countless perfumes over the ages. This month as the northern hemisphere slips into spring, and the southern hemisphere into fall, www.perfume.org pays tribute to the compelling scents influenced by the four elemental forces.
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Eva Mendes replacing Naomi Watts as Mugler's new Angel

Move over, Naomi. Eva's in the house. According to WWD, Thierry Mugler has named Eva Mendes the new face of Angel perfume. She will replace Naomi Watts this fall.

Mendes is not new to the fragrance world. She was tapped by Calvin Klein in 2008 to be the face of its Secret Obsession perfume. The ad was racy, per usual for Calvin Klein, and selectively banned. (AP photo)

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A look at Calvin Klein's new CK One fragrance ad campaign

Check out the new ad campaign for Calvin Klein's CK One fragrance. Old school vs. new school!

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Liv Tyler's back for Givenchy's new Irresistible perfume

Liv Tyler's face is synonymous with Givenchy's Irresistible perfume line, considering she's been fronting the brand since 2003. Tyler continues to grace the campaign ads this week with the launch of Givenchy's new Very Irresistible Givenchy L'Intense, an eau de parfum that blends notes of Turkish rose, purple plum, star anise, chypre, patchouli and white musks. Check out photos of Liv Tyler in her leather pants at InStyle.com. Like father, like daughter.
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Keira Knightley suits up for Coco Mademoiselle ad

Keira Knightley, the face of Coco Mademoiselle perfume by Chanel, is shown here in a teaser ad sporting a catsuit and straddling a vintage Ducati motorcycle. The actress, best known for her role in "Pirates of the Caribbean," told Daily Mail, "I knew that it was something about a motorbike, and I knew that it was going to be beige. It's a Chanel superwoman, I think."

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