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Beyonce's Heat tops celebrity fragrance list

Beyonce's Heat is the top-selling celebrity fragrance in the United Kingdom, according to recent reports. Heat perfume beat out a number of other popular celebrity fragrances, including Britney Spears' Radiance and Mariah Carey's Lollipop Bling.

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Watch Givenchy's ad for Dahlia Noir fragrance

Check out the new advertising commercial for Givenchy's latest fragrance, Dahlia Noir (Black Dahlia), featuring a sexy Mariecarla Boscono.
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Oscar de la Renta launching new women's perfume

Look for a new fragrance from Oscar de la Renta sometime around Labor Day. The iconic fashion house is launching Live in Love, a women's fragrance inspired by a la Renta insider's tattoo, according to an article in WWD.
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Burberry announces new fragrance

Design house Burberry has announced it will launch a new women's fragrance in September -- Burberry Body. Rosie Huntington-Whiteley has been confirmed the face of the new scent. More details to come.

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Justin Bieber's Someday perfume breaks fragrance records at Macy's

Justin BieberJustin Bieber's Someday perfume, which was launched just three weeks ago, has become Macy's biggest selling celebrity fragrance, overshadowing such celebs as Jennifer Lopez and Rihanna. Bieber's Someday perfume is flying off shelves faster than the pop star can shake his now infamous bangs.
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Rihanna replaces Megan Fox as face of Armani

Move over, Megan. Rihanna's in the house ... Armani house, that is. The pop star has been dubbed the new face of Armani, replacing Fox, who has been fronting the brand for a few years now. Rihanna will appear in upcoming ads for Armani underwear and jeans.

Before the official announcement Rihanna tweeted: "U would NEVER guess what I'm doing right now!!! Hint Hint #Armani."
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JLo glams it up for new fragrance campaign

Jennifer Lopez Love & Light ad campaignCheck out the ad campaign for Jennifer Lopez's newest fragrance, Love & Light. The pop diva launched her new fragrance on HSN on July 2. Lopez is totally glammed up in her new fragrance campaign, ala old-school Hollywood.

“With Love & Light, I wanted to create a fragrance that was less about the world around you and more about your inner light and your spirit,” she said in a press release. “It’s about how you feel inside, it’s not about your outside world."

Love & Light will be available in department stores, including Kohl's, in September.
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Bieber's Someday perfume slated to break records at Macy's

Justin Bieber Someday perfumeMove over, Britney and Beyonce. Justin's in the house now. According to Women's Wear Daily, Justin Bieber's Someday perfume is slated to outsell both divas' scents at Macy's department stores.

Beyonce's Heat currently holds the Macy's record at $3 million in sales its first month. Some reports are saying that Justin's Someday will garner upward of $30 million.
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Look for JLo's new fragrance Saturday on HSN

This Saturday, July 2, Jennifer Lopez will launch her newest fragrance - Love and Light - exclusively on the Home Shopping Network. Lopez will appear on the show, beginning at midnight.

"Love & Light is an extension of Love & Glamour. It's the next incarnation. With Love& Light, I wanted to create a fragrance that was less about the world around you and more about your inner light and your spirit. It's about how you feel inside; it's not about your outside world," explains Lopez in a press release

Last summer Mary J. Blige's My Life perfume sold a record 50,000 bottles in one day on HSN.

"Jennifer's fragrance will simply come alive through her appearance on HSN. It's a true reflection of who she is, and we know our audience is going to love hearing from her on what influenced the creation of this fragrance," says Betsy Olum, general manager of beauty and merchandising strategy at HSN.
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Eva Mendes becomes official face of Thierry Mugler Angel

Eva Mendes Thierry Mugler AngelEva Mendes made her first official appearance in New York as the new face of Thierry Mugler's Angel perfume last week. The starlet was wearing a Thierry Mugler pearl gown.

Naomi Watts, the former face of the iconic fragrance, was there to hand over the reigns to Mendes.

Mendes is not new to the fragrance world. She was tapped by Calvin Klein in 2008 to be the face of its Secret Obsession perfume. The ad was racy, per usual for Calvin Klein, and selectively banned. (Getty Images)
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