After 40 years of perfume-making to modest international acclaim, US perfume house Jacomo enjoyed somewhat of a renaissance in 2010 with the launch of their colourful Art Collection series: a trio of perfumes launched to explore an olfactory dialogue between perfume and art.

#08 is a deeply aromatic eau de parfum that draws its inspiration from the vibrant and colourful cities of Bengal and Madras. It surprises with its Asian-influenced opening of crisp ginger and black tea, through which a startling and enduring spicy cardamom accord emerges. It instantly speaks of the cuisine of northern India, and resolutely plays a preeminent role for the first 10 - 15 minutes. A milky accord in the heart of the perfume, coupled with warm notes of sweet cinnamon both furnish the perfume with a delicious 'iced chai latte' vibe. But there is abundant colour present too... luminous freesia, golden honey, and dewy fruit pulp all lend a vibrant lip-smacking quality to the scent.

Art Collection #08 is spirited, colourful, fun, and something in which both men and women can partake.

After 40 years of perfume-making to modest international acclaim, US perfume house Jacomo enjoyed somewhat of a renaissance in 2010 with the launch of their colourful Art Collection series: a trio of perfumes launched to explore an olfactory dialogue between perfume and art.

#08 is a deeply aromatic eau de parfum that draws its inspiration from the vibrant and colourful cities of Bengal and Madras. It surprises with its Asian-influenced opening of crisp ginger and black tea, through which a startling and enduring spicy cardamom accord emerges. It instantly speaks of the cuisine of northern India, and resolutely plays a preeminent role for the first 10 - 15 minutes. A milky accord in the heart of the perfume, coupled with warm notes of sweet cinnamon both furnish the perfume with a delicious 'iced chai latte' vibe. But there is abundant colour present too... luminous freesia, golden honey, and dewy fruit pulp all lend a vibrant lip-smacking quality to the scent.

Art Collection #08 is spirited, colourful, fun, and something in which both men and women can partake.

As if a jewelry collection, footwear and handbag lines, sportswear, dresses, suits, suit seperates, sleepwear, activewear, jeanswear and intimates weren't enough, Ivanka Trump thinks it's the perfect time to step foot into the fragrance arena. 
“I think of fragrance as such a strategically important category and wanted to wait to make sure retailers understood what I stood for, and the customer understood what the brand represented because there’s a lot of noise in that category,” said the 30-year-old career woman and mother of  a 15-month-old daughter. 

Photo: Thomas Iannaccone 

Trump's first eau de parfum, a deal signed with Parlux Fragrances Inc., is called Ivanka Trump, and will be hitting fragrance counters next week!  The scent is made up of a floral oriental opening with a blend of sparkling Italian bergamot, lush apple and pink pepper. The middle notes consist of jasmine, rose and peach blossom to add lushness.  The base includes golden amber, creamy vanilla, patchouli and smooth cedarwood, the perfect mis to add just a 'kick'.  
Trump pointed out that she used coral in the fragrance packaging because it is her signature color. “There is coral always with white gold embossing. It feels delicate and fresh but there’s a strength to it. The bottle is evocative of one of the pieces in our jewelry collection, so you have the octagonal shape and looks like an emerald cut or cut diamond.” As for the fragrance itself, she said, “my tendency is towards more floral, but I wanted give it a little more complexity and a little more youthfulness than a classic.” 

Hugo is turning 20 and what better way to celebrate the soul and brand identity by creating a new fragrance?  Hugo Red, the newest fragrance is set to launch in January, the 20th anniversary of the Hugo fragrance brand at Proctor & Gamble Prestige.  

Hugo Red is said to aim to 'bypass the "top note, heart note, base note"' structure and rather, starts with a punch of grapefruit and rhubarb, transitioning to contrasting cedarwood and hot amber notes".  
“What is innovative about this is that it is a two-phase fragrance, and you have this almost extreme freshness followed by the beautiful warmth,” said Will Andrews of P&G’s Fragrance Creation Team. 

Jared Leto is the face of Hugo Red, the daring new fragrance for men, where red means GO! 
 Photo Courtesy: Hugo, Hugo Boss RED

Thierry Mugler's approach to creating Cologne, was to draw upon the historic culture of cologne, and thrust it forward several hundred millennia into a far-flung spacescape. He wanted to create a synthesis of fragrant molecules that would unify men and women, and honour the idea of androgyny. As a result, this gender-neutral perfume release is brimming with clean, striking, soapy freshness - drawing upon the pristine vitality of mother earth.

A crisp and refreshing elixir, this perfume is full of rousing citruses: bergamot and petit grain, which shimmer over an invigorating heart of neroli / orange blossom and bracing white musk. The sum of these individual components are clean and almost soapy…. they hover over a rather organic nucleus - an aromachemical trademarked by the house of Mugler, simply called the "S note"… the effect being rather like smelling citrusy green soap on warm skin.

As with most colognes, Mugler's scent is intended to be applied liberally. It is arguably best applied by splashing it into ones cupped hand and rubbed across the body and the back of the neck. It is a wonderfully uplifting scent when worn in the summer months, or deliciously clean and calming when sprinkled on bathrobes and bedsheets at all times of year.

If Cologne is anything to go by, we should look forward to the next time the house of Mugler transports us off to extrasolar landscapes around the Mugler galaxy.

I usually don't shy away from wearing scents marketed to women, and am pleased if I can inspire men in particular, to try something they might not have ever contemplated. Kenzo's Jungle L'Elephant is one such scent that I feel masterfully bridges the gender divide. Much like the beast itself, this perfume is bold, robust and commanding.
The opening accords I liken to those opulent notes present in Tom Ford's Black Orchid... thick, rich and imposing. A blend of mango, heliotrope and ylang-ylang I find totally enchanting here, and the spices are rich and dark; somehow cumin, cardamom and clove lend a dramatic sense of depth and scale to the mix. A lavish combination of vanilla, liquorice, patchouli and amber imbues the perfume with a delicious gourmand appeal. This intense and dramatic composition creates a perfume that can be enjoyed by many, but, this untamed animal is not one for the faint-hearted. It is extremely tenacious and has titanic sillage. 
Applied sparingly, this innovative scent is sure to turn heads.

The English-Irish boy band One Direction is hopping on the band wagon and joining the teen crazed fragrance market.  Watch out Justin Bieber...this boy band is introducing an entire scent set next fall with Olivann Beauty, a spin-off of Fusion Brands Inc.'s Luxury Fragrance Division.  The concept has been in the works for about six months, but it has just recently been announced that the fragrance will launch globally in fall 2013.  

One Direction

Photo By Peter Kramer/NBC/NBC NewsWire via Getty Images
More details, such as the name, will be released early next year. Until then...we can sing a long to their upbeat pop songs like "Live While We're Young" and "What Makes You Beautiful".  

I've always been a fan of lean silhouettes cut close to the body... a hallmark of Italian fashion powerhouse CoSTUME NATIONAL. In 2002, Costume National launched a trio of fragrances that were designed to fit the body as competently as the clothing line. The flagship fragrance aptly named "Scent" was flanked by a lighter 'sheer' version, and the incredible Scent Intense - a compelling, concentrated eau de parfum.

Wearing Intense is like wearing a theatrical mask - its initial impact is unanticipated and ambiguous, but beneath lies something familiar and inviting.  Jasmine tea, hibiscus and amber play key roles in its composition, all of which cartwheel across fragrant woody accents. Sensuous, exotic, mystical, intense. 
For a designer release, it does not conform to the "mainstream" norm; rather, it is as bold, as edgy, and as striking as the fashion itself. Dark, refined, enchanting. Despite it originally being created for women, Scent Intense is also well-loved by men as a daring and avant garde creation. 
This intense perfume has very generous projection, and longevity. A fragrance for those with men and women who like their fashion edgy and daring… the same way they like their scent.

Perfumes inspired by mythological themes have always had some appeal to me. Most probably, in part, because of the enduring legacy the legend itself has enjoyed. But when one hears of a scent named after a god or a titan, one can only imagine a perfume both monumental and vast. Eau d'Ikar - fashioned on the legend of Icarus - is such a scent. The juice is a sparkling sunshine yellow, in keeping with the legend of the character in Greek mythology who flew too close to the sun. 

"Mastic" is a key feature of Sisley's newest masculine fragrance. It is a tree resin collected from shrubs native to Corsica, Greece and Asia Minor which has a minty/lemony olfactory profile. This fragrance opens with a mastic/citrus blend that is almost dry in texture... it is slightly bitter and has a hint of green earthiness, thanks in part, to a carrot seed accord. With the opening spritz, one imagines walking along a grassy/sandy path through the pines by the sea. A heart of jasmine and iris sends a huff of light florals spinning on the air, which feel almost feathery in texture. More mastic and orange pekoe tea lend a grounding earthiness that diminishes the impact of the florals and provides complexity. These accords rest over a velvety green cistus/vetiver/mastic base and trail off well into the drydown.

Keeping with Sisley's tradition of crafting exceptionally fine scents, Eau d'Ikar evokes an idea of vast Mediterranean landscapes and sultry summer heat.

Luxury jewelers  hoteliers, and perfume purveyors BVLGARI launched this intense fragrance as a flanker to their highly successful Green tea scent in 2000. 

Perfume miestro Jean Claude Ellena is the nose behind the Extrême release, which is distinctly more intense than the original eau de cologne. An eau de toilette for men and women, this release again focuses on green tea, but also light florals and zesty Italian bergamot. White pepper serves as the humming heart over which these radiant green floral accords shimmer. It brims with fresh green vitality. There is also a nectar-like warmth at its heart - like a thin ribbon of golden honey which evokes the sensation of being in perpetual sunshine. I am impressed with its longevity, and as a refreshing summer tonic, Extrême artfully awakens and stimulates the senses. 
A perfume which is genderless, it can be enjoyed by both men and women, and works incredibly well in (but is not limited to) the warmer months.