The English-Irish boy band One Direction is hopping on the band wagon and joining the teen crazed fragrance market. Watch out Justin Bieber...this boy band is introducing an entire scent set next fall with Olivann Beauty, a spin-off of Fusion Brands Inc.'s Luxury Fragrance Division. The concept has been in the works for about six months, but it has just recently been announced that the fragrance will launch globally in fall 2013.
One Direction
Photo By Peter Kramer/NBC/NBC NewsWire via Getty Images
More details, such as the name, will be released early next year. Until then...we can sing a long to their upbeat pop songs like "Live While We're Young" and "What Makes You Beautiful".
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