Wendy's blog
Don't Trust Your Nose? Try the New Fragrance App
Mon, 05/10/2010 - 14:22 | Wendy
Move over, counter help. Now there's an iPhone application dedicated specifically to finding your signature scent. Ascent, created by Estee Lauder brand Aramis, is a mobile application that asks you a series of questions in an effort to personalize your scent.
Diane Kruger the Face of Next CK Perfume
Wed, 05/05/2010 - 15:20 | Wendy
Calvin Klein has selected "Inglourious Basterds" star Diane Kruger as the face of its newest fragrance, simply called Beauty. Calvin Klein has not revealed much about the fragrance, particularly its notes, other than Kruger is the inspiration and model.
Keep Your Summer Skin Radiant
Tue, 05/04/2010 - 14:44 | Wendy
Summer is almost here. You've dusted off the flip-flops and have been working hard to get your body bikini-ready. The summer sun might give you a mental lift, but the changing seasons can wreak havoc on your skin. It's time to switch gears, shove that winter skin regimen to the side and start applying the sunscreen -- and liberally! But don't toss that moisturizer to the side!
It might seem like an oxymoron, but hot and humid weather can actually cause your skin to dry out. Exposure to hot weather can suck the moisture right out of your skin. It's important to apply and reapply moisturizer (with a high amount of SPF) so you don't lose too much water. Over time, extended exposure to the sun can cause your skin to look dry, damaged, even leathery. Continued use of moisturizer can help to prevent this from happening to you.
Let's talk a little about sunscreen. You've heard it over and over. But it can't be stressed enough. Sunscreen can make the difference between a long, healthy life and one cut short by skin cancer. Here's a sobering statistic, according to the Skin Care Foundation: More than 3.5 million cases of skin cancer in two million people are diagnosed annually. Skin cancer is the most common form of cancer in the United States. It only takes a few minutes a day to lather on a protective coating of moisturizing sunscreen. If you're concerned about getting a tan, don't worry. Even with a higher SPF, you will tan. You just won't burn. And that is the key.
Treat sunburn immediately. There are a number of home remedies, but the easiest method is to apply lotion or gel with aloe vera. This helps to alleviate the burn by cooling down the skin. You should also stay out of the sun for a few days until the burn subsides. There is no shame in spending time in the shade!
With the changing seasons comes a new crop of fruits and vegetables. Not only are they delicious, but they boast their own specific health benefits. To energize your skin, apply a facial mask using strawberries, peppermint or cucumbers. Kiwi, lemon and grapefruit are fruits rich in vitamin C, which is very good for skin. For a quick, refreshing mask, mix honey, cold milk and lemon juice and apply to your face for 30 minutes.
To achieve that radiant glow, your skin needs to be healthy from the inside out. Drinking plenty of water will keep your skin hydrated. Regular exercise increases circulation and rids the body of toxins. Boosted circulation means more oxygen to the skin. And again, replenish your fluids after a workout!
New York Hotel Gets Its Own Perfume
Mon, 05/03/2010 - 16:44 | Wendy
New York's grand hotel, The Plaza, is getting its own fragrance, according to "In Transit," a New York Times blog.
The perfume, named after the hotel, was created by Krigler, a fragrance house also located in New York City.
The Plaza Hotel's Kristin Franzese, executive vice president of retail, said, “We wanted to create a modern fragrance that appeals to the senses and characteristics that the Plaza Hotel embodies: grace, beauty, elegance and style.”
The scent, which will be sold at The Plaza's gift shop, will have hints of bergamot, grapefruit and iris blended with leather and amber, according to the blog.
The perfume, named after the hotel, was created by Krigler, a fragrance house also located in New York City.
The Plaza Hotel's Kristin Franzese, executive vice president of retail, said, “We wanted to create a modern fragrance that appeals to the senses and characteristics that the Plaza Hotel embodies: grace, beauty, elegance and style.”
The scent, which will be sold at The Plaza's gift shop, will have hints of bergamot, grapefruit and iris blended with leather and amber, according to the blog.
The FiFi's are the Oscars of Fragrance
Thu, 04/29/2010 - 14:56 | Wendy
Female musicians (and Halle Berry) are dominating the nominations for this year's annual FiFi "Popular Appeal" Award. The awards ceremony, the Fragrance Foundation's big annual bash (think Oscars), is slated for June 10 in New York City.
Celebrity fragrance nominees for this year's award in the women's category include Mariah Carey, Faith Hill, Avril Lavigne and Halle Berry. For men, it's Antonio Banderas duking it out with Playboy.
Celebrity fragrance nominees for this year's award in the women's category include Mariah Carey, Faith Hill, Avril Lavigne and Halle Berry. For men, it's Antonio Banderas duking it out with Playboy.
Victoria's Secret Launches Heavenly Flowers
Tue, 04/27/2010 - 06:19 | Wendy
The angels were out in full force recently (no, not Charlie's) to launch Victoria's Secret latest scent, Heavenly Flowers. Miranda Kerr, Alessandra Ambrosio and Candice Swanepoel promoted the new fragrance, inspired by "a touch of luscious fruit and a blend of sun-splashed blossoms," at a launch party in New York's trendy SoHo district.
BCBG Max Azria Fragrance Slated for March 2011
Tue, 04/27/2010 - 05:45 | Wendy
Women's clothing and accessories company BCBG Max Azria has signed a licensing deal with New Wave Fragrances to launch a scent for women in March 2011.
The BCBG Max Azria fragrance will launch in branded boutiques worldwide, national department stores such as Macy's, Nordstrom, Dillard's, Bon Ton, Bloomingdale's and Lord & Taylor, and more than 1,000 specialty stores nationwide, including Sephora and Ulta. The company is also planning an international roll-out.
"We are thrilled to be partnering with New Wave Fragrances," says Max Azria, founder, designer and CEO of the BCBG Max Azria Group. "Their expertise in the beauty arena and creative vision make them the perfect match as our fragrance licensee."
New Wave and BCBG Max Azria are working exclusively with perfumers from Givaudan, the world's largest essential oil producer for fine fragrances.
The BCBG Max Azria fragrance will launch in branded boutiques worldwide, national department stores such as Macy's, Nordstrom, Dillard's, Bon Ton, Bloomingdale's and Lord & Taylor, and more than 1,000 specialty stores nationwide, including Sephora and Ulta. The company is also planning an international roll-out.
New Wave and BCBG Max Azria are working exclusively with perfumers from Givaudan, the world's largest essential oil producer for fine fragrances.
Bruce Willis Rolling Out Signature Scent
Wed, 04/21/2010 - 17:20 | Wendy
Look for Bruce Willis' signature scent to hit the market July 1. Not to be outdone by other celeb dudes like Patrick Dempsey and Jude Law, the action-flick star has thrown the fragrance industry a curveball.
According to Women's World Daily, the rugged Willis has signed a license deal for a new fragrance with LR Health & Beauty Systems of Germany.
According to Women's World Daily, the rugged Willis has signed a license deal for a new fragrance with LR Health & Beauty Systems of Germany.
Jennifer Aniston's Sexy Lolavie Ad Catches Eyes
Tue, 04/20/2010 - 15:54 | Wendy
Jennifer Aniston, Hollywood's girl next door, is getting in the fragrance game, too. The actress is launching a new perfume this summer called Lolavie. At this point, though, the hype isn't around the new scent, but the advertisement for the fragrance that was revealed (no pun intended) this week.
In the ad, a nearly naked Aniston is towel-clad on the beaches of Cabo. When asked about Lolavie, she told Women's Wear Daily, "It's a non-perfume perfume. Sexy and clean. Floral, but not too flowery."
In the ad, a nearly naked Aniston is towel-clad on the beaches of Cabo. When asked about Lolavie, she told Women's Wear Daily, "It's a non-perfume perfume. Sexy and clean. Floral, but not too flowery."
Fergie's First Fragrance is 'Outspoken'
Wed, 04/14/2010 - 15:24 | Wendy
Fergie will introduce her debut fragrance, "Outspoken," in September.
The Black Eyed Peas singer told WWD Media, “I didn’t want to call it Dutchess, or Glamorous, or Fergalicious, or something that I’ve already done,” she said of naming her fragrance. “I didn’t want it to be so cutesy. I wanted it to be strong and empowering, something that represents me as a whole woman, a fearless woman.”
The Black Eyed Peas singer told WWD Media, “I didn’t want to call it Dutchess, or Glamorous, or Fergalicious, or something that I’ve already done,” she said of naming her fragrance. “I didn’t want it to be so cutesy. I wanted it to be strong and empowering, something that represents me as a whole woman, a fearless woman.”
