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BCBG Max Azria Fragrance Slated for March 2011

Women's clothing and accessories company BCBG Max Azria has signed a licensing deal with New Wave Fragrances to launch a scent for women in March 2011.

The BCBG Max Azria fragrance will launch in branded boutiques worldwide, national department stores such as Macy's, Nordstrom, Dillard's, Bon Ton, Bloomingdale's and Lord & Taylor, and more than 1,000 specialty stores nationwide, including Sephora and Ulta. The company is also planning an international roll-out.

"We are thrilled to be partnering with New Wave Fragrances," says Max Azria, founder, designer and CEO of the BCBG Max Azria Group. "Their expertise in the beauty arena and creative vision make them the perfect match as our fragrance licensee."

New Wave and BCBG Max Azria are working exclusively with perfumers from Givaudan, the world's largest essential oil producer for fine fragrances.
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