Vera Wang's Lovestruck was a big hit and got plenty of press, especially considering Gossip Girl star Leighon Meester fronted the fragrance.  Like Lovestruck, Lovestruck Floral Rush will be another hit for Ms. Wang, as the fragrance has been said to be a "sparkling floral bouquet that blooms with instant attraction.You will fall head over heels with notes of mouthwatering champagne accord and apricot blossom. The heart beats a little faster with a rich layer of pink passion flower, and a lasting impression is left with cashmere woods and sheer musk, sweeping you off your feet."

The fragrance was developed by perfumer Pascal Gaurin and has notes of pink pepper, marigold, freesia and white amber.  Will you rush to stores for Vera Wang's LoveStruck Floral Rush?

This season, the brand known most well for their 1969 classic denim jeans is rolling out its new 1969 fragrance collection, and we have a feeling that this collection will be as favorable as the classic must have denim. Sorry guys, the Gap is only catering to women with this scent, but the fragrance is perfect for that girl you know who loves a citrusy, floral, yet woodsy smelling scent.  It's girly, it's sweet, and it's available at Gap stores nationwide.  Would you wear a Gap fragrance?

Finally, Lanvin's first fragrance in over FOUR (excruciatingly long) years is here! Jeanne Couture is a 'sophisticated' variation of it's origianl scent, Jeanne Lanvin.  The founder of the fashion house, known for his cute signature bow tie look, has incorporated this signature look onto the new fragrance bottle, naturally.  With a purple ribbon around the neck of the bottle, this cute gesture tops off the bottle, which contains pure liquid lust.  With fragrance ntoes of raspberry, magnolia, musk and peony, this is the new must have scent amongst fragrance fans. Are you ready for Lanvin's new Jeanne Couture to hit stores?

Denise Richards has been very busy preparing a perfume for you!  She reportedly has been working on her signature perfume for over a year now, and recently, she’s tweeted that she received lab samples to choose from. Curious as to what fragrance notes this perfume contains? The actress said that the perfume is a ‘remix’ or ‘reflection ‘of her personal taste in fragrances, notes include coconut water, ylang ylang, plumeria, gardenia, jasmine, tiare, lily, musk, vanilla and violet wood.  She is hard at work with Californian fragrance company, Parfumologie, and will soon debut her Denise Richards parfum this summer, hopefully sooner than later.

We can say that Paris Hilton has had one major success for herself, and that is her fragrance collection which has one more perfume addition, get ready for it...Dazzle. This latest womens fragrance is set to launch in June and will be available in three sizes, including a 125 ml eau de parfum. “Give me a chance to color my world and I will color it a sweet, pretty and playful pink! Dazzle is as brilliant and feminine as a coveted gem. This sensual fruity floral alluringly expresses a woman’s whimsical side, revealing her inner beauty, her special dazzle and her unique charm.” Paris Hilton.

Today is the day Dita Von Teese's fragrance launches! The very glamourous Dita Von Teese paired up with Liberty of London to create the scent, named of course after who else, herself, and will be the perfect addition to her already sexy products (her very own Louboutin shoe and Von Follies lingerie line).  This one however, is not just for 'showgirly' girls; she defines it as 'pink', and the bottle? "The bottle of Dita Von Teese is something you find in a black satin handbag of sophisticated women," she said.  "However the tassel and the small emblem, which is refined with a martini glass, feathers and a corset, speak in a subtle way to my Burlesque side."

Target has connections, they must, because they have the best collaborations and collections with designers like Jean Paul Gaultier, Missoni, Jason Wu, Zac Posen and now...Cos Bar has an exclusive beauty line for Target! The line will consist of bath & beauty products, beauty tools, and DIY mani essentials.

With this good news, of course there comes bad, the collection will only be out for a limited time, to be exact, only six weeks. Six stinkin' weeks...but at least it will smell lovely with favorite scents from Cos Bar, every item costing less than $20.  Should we count you in on seeing you in line at Target stores soon?

Who doesn't love a pop up shop, especially one that is reflective of the Odin fragrance brand? Odin has recently launched a pop up shop in Manhattan that is set to stay open through Memorial Day and provides a quiet, sensorial space to take in the brand and reflect on it's surrounding art installation.

“A lot of the stores [where Odin is sold] tend to be crowded and noisy, but this gives a more isolated experience so [visitors] can focus on their own experience with the fragrance,” said Odin partner and Purpose-Built co-owner Larry Paul.

The pop up shop, only 400-square feet, features 'Odin bottles' suspended from the ceiling and is a heavenly experience. 

“We wanted an installation that was a very different experience for Odin,” said Paul Birardi, co-owner of Odin New York. “Odin packaging is very black, dark and moody, and we decided to flip it. Everything is white other than the product on display.”

While we are patiently awaiting the FiFi Award ceremony May 21st, we are content with knowing the winners that were announced at the 7th annual Canadian Fragrance Awards ceremony that was held yesterday.

And the winnners are...drumroll please...

Best niche launch: Guerlain Une Ville London

Best luxe launch women’s: Bottega Veneta

Best limited launch women’s: Elie Saab Le Parfum

Best limited launch men’s: Gucci Guilty Pour Homme

Best full-market launch women’s prestige: Prada Candy

Best full-market launch women’s mass: Taylor Swift Wonderstruck

Best full-market launch men’s prestige: Giorgio Armani Armani Code Sport

Judge’s choice: Maison Martin Margiela Untitled

(via cosmeticsmag at twitter)

Stay tuned, the FiFi Award ceremony winners will be announced in May.

Kiehl's is stepping out of their skin care, hair care, and beauty shell and into the fragrance business.  A new Aromatic Blends line is due to launch in July and according to Chris Salgardo, the president of Kiehl's USA, “It’s an unexpected category for Kiehl’s, but it actually was inspired by our company heritage."

The new line will offer four scent blends: Orange Flower & Lychee, Vanilla & Cedarwood, Nashi Blossom & Pink Grapefruit, and Fig Leaf & Sage.  Kiehl's worked with three different oil houses to create the four scents, Givaudan, Firmenich, and Mane. Why not stick to one? “We worked with multiple houses because each had a specialty or major point of difference with the principal ingredient,” noted Salgardo.

Are you ready for what is just the beginning of Kiehl's fragrance collections?