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Internet company launching 'social media' fragrance

Erox social media fragranceCrowdGather, a creator of Internet forums, is putting the marketing power of social media to the test by launching, selling and marketing its new (and only) fragrance strictly on social media platforms. The company is launching Erox, its "made for social media" unisex fragrance, to the online masses sometime around Labor Day. (Photo courtesy of Otodo)
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Kim Kardashian launches Gold perfume in Florida

Kim Kardashian Gold fragranceKim Kardashian recently launched her new summer fragrance, Kim Kardashian Gold, at Macy's in Aventura Mall, just outside of Miami. Kardashian told People that memories of her father bringing her perfume from his trips helped to inspire her creation of Gold, which combines notes of Italian bergamot, grapefruit, pink peppercorn, jasmine, amber and musk.
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Donald Trump releasing a fragrance?

It has been rumored that Donald Trump may be launching a new fragrance, according to WWD reports. The Donald released a fragrance in 1994 -- Donald Trump, the Fragrance -- to a less-than-stellar response. Guess we'll wait and see.
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Emma Watson face of Lancome's new fragrance

Lancome has tapped Emma Watson as the face of its new Tresor Midnight Rose fragrance, which was officially launched this week in Paris.

The "Harry Potter" star told Vogue.com that she wasn't a big fan of fragrance before Tresor Midnight Rose. "I didn't really like perfumes before because I thought they were heavy, but this one is really light and playful." The ad campaign will launch this fall.

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Halle Berry and Fergie receive coveted fragrance awards

Fifi fragrance awardsHalle Berry has won the Fragrance Foundation's FiFi Celebrity of the Year Award. The actress will receive this honor at the upcoming FiFi Awards on May 25 in New York.

This award, presented by the Foundation’s board of directors, is to honor a celebrity who has embraced and promoted the world of fragrance over a period of time. Berry has a line of fragrances that include her signature Halle by Halle Berry, Pure Orchid and Reveal.
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Rihanna fragrance ad doctored in Middle East

Rihanna perfume adA recent fragrance ad touting Rihanna's new fragrance, Reb'l Fleur, was censored in Kuwait for baring too much skin. The Middle Eastern country appeared to Photoshop the ad so that the rock star's robe is closed. In the U.S. version of the ad, Rihanna's robe is open. 
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How to properly store your fragrances

Storing fragrancesOne of the most commonly asked questions heard from budding perfumistas is "How should I store my fragrances?", and "How long until they expire?".

In an effort to ensure you get the best shelf life out of your prized perfumes, we are pleased to answer these pressing queries!

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Kate Middleton's wedding-day fragrance revealed

White Gardenia PetalsIt has finally been revealed. The scent that Kate Middleton chose to wear on her wedding day. The new Duchess of Cambridge, outfitted in an Alexander McQueen dress, was wearing White Gardenia Petals by Illuminum, a small British design house, according to the Daily Mail.

Apparently the scent has since sold out, and the brand has a two-week waiting list for women who want to score a bottle of the new bride's favorite fragrance.
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A great scent for spring



Here, Irene (aka PinkieCharm) talks about great scents for spring!

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'Gossip Girl' Leighton Meester face of new Vera Wang fragrance

It was recently revealed that "Gossip Girl" actress Leighton Meester is the face of Vera Wang's new fragrance, Lovestruck.

In recently released imagery for the ad campaign, Meester is standing on a balcony in a Vera Wang gown waiting for her love to climb up the fire escape.
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