Lady Gaga recently revealed her second FAME fragrance print ad, the first, of little tiny men crawling over her naked body.  This second print ad features a mirror image of Lady Gaga wearing a black latex body suit, prim black lips, and a very large black hat and eye mask.  The darkness of the ad fits perfectly with the fragrance, which will be a black liquid that emits clearly when sprayed. Check out Lady Gaga's perfume details here and the video campaigns here.

Photo Courtesy: Lady GaGa; FAME

Fabulous by Isaac Mizrahi Photo By Courtesy Photo; WWD
Isaac Mizrahi, now the creative director of Xcel Brands Inc., has announced his step into the fragrance world.  He is set to launch his first women's scent, Fabulous, in November of this year.
Mizrahi will be working with The Cloudbreak Group to develop, manufacture, and distrubute his first scent, as well as other related beauty products he is looking forward to branching out into.
Mr. Mizrahi told WWD taht while he worked on other fragrance ideas before, this is the "first time I'm actually launching one".   
“I feel like if you get married too young, it rarely works out. It’s the same thing with this — you get really very few chances at [creating a scent.] You have to get it right. There has to be care taken. That’s what all these years of experience have brought to this. I really want it to mean something and be special. Good perfumes are more cultural than product.”
The fragrance is saiad to have top notes of mandarin, nectarine and bergamot; heart notes of jasmine, tuberose, freesia and peony; and the scent's base notes are sandalwood, vanilla, and cedar.

Design House: Gianni Versace
Year Introduced: 2006
Fragrance Notes: magnolia, iced accord, yuzu, musk, pomegranate, acajou, peony, plant amber, lotus flowers
Recommended Use: Perfect for anyone; Casual
Scent Life: 6-10 hours

What an alluring fragrance! This fragrance for women from renowned fashion icon Gianni Versace is a deep, evocative scent that carefully balances a moderate tone with a variety of floral elements. Versace Bright Crystal has a delicate and appealing construction that blends notes of magnolia, peony and lotus flowers with plant amber, yuzu, and pomegranate.

With every great women's scent should come a men's scent, right? That's Vince Camuto's thoughts exactly, or what we prefer to think. Camuto is now following up with a luanch of his first men's scent after a successful launch of his women's scent last year. 
Like the woman's scent, the men's product will bear the brand logo and name (it's family crest) and to add a tough of masculinity, the bottle's surface is tightly wrapped in black leather.
The new scent, produced by licensee Parlux Fragrances, is set to launch August 15th.
The fragrance has been said to be one that is boldly fresh, a 'woodsy' blend.

Photo: WWD; By Kyle Ericksen

It's been a year since Parfums Givenchy launched Dahlia Noir at Neiman Marcus; the two have now decided to team up again to introduce Givenchy's Eaudemoiselle on August 5th.
The musky fragrance made it's debut internationally in 2010 but was only distributed to major European markets and the Middle East. On the day of August 5th however, they will introduce this scent in all 42 doors and online of Neiman Marcus.  
The Vice President and Divisional Merchandise Manager of Cosmetics and Fragrance at Neiman Marcus told WWD, “We love Givenchy — the designer, the classic brand — and the fragrance is exquisite,” said Hazel Wyatt, Neiman’s vice president and divisional merchandise manager of cosmetics and fragrance. “We are marketing it in every vehicle we have: The Book, NM Direct, the Christmas Book, the Beauty Event [gift] bag and the holiday Scent Event bag, and a lot of exposure in the stores.”
Will you step foot or head online to Neiman Marcus to get and check out Eaudemoiselle de Givenchy?

We've heard it before, and we're hearing it again, but this time...is it more 'true' than before? Skip the gym and lose weight with a new slimming fragrance launched by French perfume house Robertet and Veld's.  The fragrance named Prends Moi, meaning 'take me' in French, promises to slim and trim with pleasure.
How does it work? Apparently the parfum releases B-endorphins in the skin, which you may already know theoretically make you happy, which in hopes, will decrease the desire to overeat.


Photo: Prends-Moi
Other ingredients in the parfum include caffeine, carnitine, and spirulina extract.  All of these together formulate into a "slimming complex" that works to activate enzymes involved in your body's ability to break down fat.
Will you choose to diet, exercise, or spray some perfume...that's all up to you...but do tell, which one would you choose? Would you try Prends Moi by Robertet and Veld's?

Now, more than ever, does it feel we are changing up our manicures to try the next trendy nail look. But when it comes to doing the switch-a-roo, we hate the fumes of the nail polish removers, don't you? That's why we were more than ecstatic to find out there are some polish removers that DON'T give off a nasty, alchohol chemical fume odor. 

A few favorites include those that smell of floral bouquets, candy, and some fab fruity aromas.
Go ahead, pause, and take a sniff of roses.  Deborah Lippmann has a product called The Stripper Lavender Lacquer Remover Twist-Lock Pump that is ever so lightly scented with a calming and hydrating lavender scent.
Essie, well known nail polish brand, has a 'Naturally Clean Purifying Polish Remover' that disgueses it's removing chemical scents with a sweet pea perfume.

Photo: Essie Nail Polish

Design House: Hanae Mori

Year Introduced: 1995
Fragrance Notes: Patchouli & sandalwood

Recommended Use: Casual

Scent Life: 6-10 hours

This perfume smells great, different than anything else I've ever tried.  It's feminine but not overly sweet or floral; a moderate scent that is an oriental spicy fragrance, definitely great for all year round.
When wearing this fragrance, expect a feeling of happiness...all day, as this a long lasting lovely scent. 

We didn't have to go undercover for this one, the new James Bond 007 fragrance launches next month at Harrods and aims to "capture the mojo of the on-screen and literary here". 
Proctor and Gamble Co. and Eon Productions (the production company behind all the Bond Films) have come together to create the new scent, in perfect timing for the 50th anniversary of the James Bond film frachise? Coincidence? We think not.

Photo:WWD; Courtesy Photo James Bond 007
The fragrance contains notes of fresh apple, caradom, sandalwood, and vetiver.
According to WWD, “The aromatic feugere fragrance family came to prominence in the Sixties — it was unmistakably masculine — mossy and ferny,” said Bill Brace, vice president of fashion brands for P&G Prestige.
“But that was a while ago, so we wanted to move it on and give it much more modern and sophisticated shell, which is why there’s fresh apple, cardamom, sandalwood and vetiver.”
The fragrance was created in tandem with Givaudan and Eon Productions.
The eau de toilette will be available in 30-ml., 50-ml., 75-ml. and 125-ml. sizes ranging in price from $30 for the 30-ml. bottle to $65 for the largest size.

We're beyond impressed. Lady GaGa has got it going on with her new FAME fragrance coming out in a month. Check out a second unveiling of the creation of FAME here. Just as eery and creepy as the first unveiling video?

Photo: Youtube;Lady Gaga