Perfume.org  >  Industry News  >  Smell Like an Apple...Product

Industry News

Latest News

Smell Like an Apple...Product

Smell like Apple, and no we're not talking about DKNY's BE Delicious, we're talking about MAC Apple products.  A techies dream come true, a new fragrance based on the smell of new Apple products is in the works.

Melbourne-based artists Gavin Bell, Jarrah de Kuijer, and Simon McGlinn teamed up with Air Aroma to create this unique fragrance.  With fragrance notes of ripped open cardboard, tape, plastic, and MacBook pro, there is nothing that smells like a just opened, new apple product.  In reality, the scent created "encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China," the company said in a blog post.

"To replicate the smell, a brand new unopened Apple was sent to our fragrance lab in France. From there, professional perfume makers used the scents they observed unboxing the new Apple computer to source fragrance samples. On completion the laptop was sent back to Australia, travelling nearly 50,000kms and returned to our clients together with scent of an Apple Macbook Pro."

The scent will be featured in an art exhibition in Melbourne called the "De facto Standard" and will 'fortunately'  not be hitting retail shelves.
If it were, would you buy this scent?

 

No votes yet

Comments

Write a review

The content of this field is kept private and will not be shown publicly.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Enter the characters shown in the image.

User login

Perfume.org on Twitter

Previous 1/2 Next