The London based skin care brand has produced a short film shot directed by Vince Squibb.  Rob Calcraft, Ren's founder, doesn't expect the film to impact his sales directly, but he does want to raise awareness of the brand.  "My sense is it's a very long-term game of persuasion", "skin isn't an immediate thing...it is a long term consideration [for the consumer]."

To mark the brands 11-year anniversary, get a glimpse of the video before it even launches on the Ren website tomorrow, right here! Just a note, the video is very sexy and amorous, with a naked couple frolicking, which the brand said feels "beautiful". The film is meant to embody the brand which is honest, bold, and rejects traditional images of airbrushed beauty.

What do you think of this video? Is it too sexy? Would you consider a purchase from this brand?