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A Paper Perfume for Literature Lovers

Literature lovers, lucky you, there is a paper scented perfume, 'the Paper Passion eau de Parfum'. Scent, similar to books, can capture the mind and ignite either the imagination or something that has occurred in the past, familiar with the phrase déjà vu?
There is now a new 'technology' that combines and preserves a book lovers passion; Wallpaper magazine and Gerhard Steidl, founding owner of Steidl publishing and print designer for several fashion houses including Chanel, worked with perfumer Geza Schoen to create Paper Passion, a perfume based on the scent of books.
The 'book' perfume opens up to reveal a cutout in the pages and keeps a classically shaped perfume bottle nestled in it's space.  The perfume's unique packaging was designed by Karl Lagerfeld and Steidl themselves. The scent itself? It is said to smell like a freshly printed book, who wouldn't want to smell like that?!
According to,Schoen worked on capturing the scent and sourcing the necessary ingredients. 'It was hard,' he says. 'The smell of printed paper is dry and fatty; they are not notes you often work with.'  Schoen managed to create the scent with just four to five ingredients, including ethyl linoleate and a selection of woody components to add dryness. Most perfumes contain between 20 and 100 ingredients, but Schoen stuck to his vision of simplicity.

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