Covergirl needed strong, sexy, and feminine women for an upcoming campaign. They looked for models where no one has before, they chose two Olympic contenders to fill the spot.

New CG faces will be volleyball player Jennifer Kessey and boxer Marlen Esperza, who will both be competing in the 2012 London Olympics this summer.

"We are athletes and in turn we are the everyday women," Kessy told People magazine. "CoverGirl is celebrating the fact that beauty and feminity can come in so many forms. To be able to convey this to girls and women is a very good feeling."

We wouldn't go that far in saying these athletes represent the everyday woman, but we do love the fact that a big brand like Covergirl is celebrating beauty and feminity in a whole other way than society is used to.

Do you think more companies should follow in the footsteps of Covergirl? There is more to beauty than perfect eyebrows and a skinny model figure, right?  What are your thoughts?