Italian fashion house Marni will be launching it's first women's fragrance line in February 2013.

Photo: The Marni collection Courtesy: Marni

“The perfume reflects Marni’s fashion, certainly,” said Consuelo Castiglioni, Marni’s creative director to WWD. “Because it’s a perfume that’s quite individual, that doesn’t evoke anything in particular. It’s for a woman who dresses for herself, who doesn’t follow trends but is sophisticated and also maybe a little eccentric.”  

The line will consist of body lotion, shower gel, body cream and a deo-fragrance. The scent is a floral and fruity one, blending spicy and woody notes with a dark, intense rose oil to 'inject voluptuousness'.  “It’s very modern and bold,” said Veronique Gabai-Pinsky, global brand president of Aramis and Designer Fragrances, who has partnered with Marni in licensing and creating the innovative fragrance.