Justin Bieber is rolling out a new fragrance - and not one geared to teenage males. The young pop sensation is launching Someday, a fragrance for girls, specifically those between 14 and 18 who make up a large portion of his fanbase. (AP photo)
"The Biebs" told WWD via e-mail that he chose a women's fragrance as his first launch because, "let's be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.”

The fragrance, created by Firmenich's Honorine Blanc, is described as a fruity gourmand and will be available in June at higher end retail stores.