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The Scent of World Cup Soccer: Eau De Stade

Sky+HD, in conjunction with Rachel Stevens, are mingling the scents of soccer and South Africa in Eau De Stade, the unisex fragrance of the 2010 FIFA World Cup.

The World Cup fragrance is the closest thing to scratch n' sniff you'll get while watching. Sky+HD, a pay-for-broadcast service, is hoping viewers will wear the scent while watching high-definition soccer in an effort to transport themselves to the actual games.

Stevens, the face of Eau de Stade, said: "Although I can't make it out to South Africa, a spritz of Sky+HD Eau De Stade means I can bring a little bit of the World Cup to my living room."
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