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Marc Jacobs Bares All for Bang

Marc Jacobs is making a bang with his new bare-all ad for Bang, his new men's fragrance. This marks the first time the designer has appeared in an ad touting one of his products. And, aside from the strategically placed fragrance bottle, he's fully nude lying on a silver Mylar bed.

"Once I agreed to be the model, I couldn’t see what I would wear to express this. We tried it with clothes, but it didn’t work," Jacobs told WWD in an exclusive interview.

Although it's the first time Jacobs has modeled for his own product line, it's not the first time he's appeared naked. In 2006, he and business partner Robert Duffy were nude on the cover of WWD for a campaign involving melanoma awareness.

Bang will be available July 30, and the ad will begin running this fall. Maybe he should've named his fragrance Buff.
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