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Kim Kardashian Launches First Signature Scent

Reality TV star Kim Kardashian from the hit E! series Keeping Up with the Kardashians always dreamed of starting her own perfume business.  As a child, she gathered flowers from outside and put them in a blender to concoct her own scents, believing that this was the method used to create fragrances.  However, it was not until her mother introduced Kim to a perfumer that her lifelong dream would become a reality.

Early Stages of Development
Originally presented in 2009, Kim Kardashian by Kim Kardashian is the first commercial fragrance launched by the reality TV star. 
A firm believer in participatory perfume design, Kim Kardashian brainstormed and tested scent combinations based on the personal preferences of her fans.  During the early stages of development, Kim posed the question on her blog:

“Without naming specific brands, what types of scents are you most drawn to – vanilla, musk, floral, fruity or other type of scent?” 
The scent of her debut perfume was not the only factor that concerned Kardashian.  In developing her signature scent, Kim also wanted to know which colors would make for the most attractive bottle. 

Many of her blog readers suggested dark pink as a great color, but Kim and the majority of her Facebook and Twitter fans agreed that a light pink bottleneck and symbol (Kim Kardashian’s initials in a lace motive) would work best against a dark purple flacon.  

Kardashian Chooses Fragrance Notes
After gathering preferences from her fans, Kardashian met with perfumer Claude Dir of Givaudan to develop her signature scent, where she would choose between seven possible scents, each one a unique combination derived from her likes and dislikes. 
During this stage of development, Kardashian claimed, “Tuberose and gardenia are two of my must-haves.”  Accordingly, both fragrance notes made the list.

A Sweet, Sensual and Sexy Scent
Kim Kardashian by Kim Kardashian opens with luminous, sweet and refreshing notes of mandarin, touched with floral-lemon, honeysuckle and orange blossom.

Intoxicating floral middle notes intertwine with sensual, sexy base notes that include warm and gentle Tonka, jacaranda wood, vanilla orchid, musk and sandalwood. 

The final composition of the designer fragrance also includes crisp top notes and a heart of jasmine, tuberose, gardenia and spices, delivering a sweet, sensual and sexy scent that captures the essence of youth.
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