When it came to Hugo Boss's newly launched women's fragrance, Boss Nuit Pour Femme, Hugo Boss brand looked none other to the classy and perfectly put together Gwyneth Paltrow. 
Gerd Von Podewils, global marketing director of Hugo Boss Fragrances, P&G Prestige said, "We’re launching Boss Nuit as a fragrance to be perfectly put together for that moment [that women] are anticipating". It's for a modern woman, a woman who wants to accomplish things in their life.

Who other to embody that? Actress Gwyneth Paltrow, who stars in the ads of the fragrance in an asymmetrical, black Hugo Boss dress. She told WWD, “[Hugo Boss] came to me and approached me with the idea of the Boss woman, a very delicate balance of someone who’s hard working and focused but also soft and feminine at the same time,” said Paltrow at the launch at London’s Sanderson hotel. “I like that approach very much.…I’m a very hardworking woman, I’m a very loving mother, I’m a wife, I do a lot of different things and I think that the blend of femininity and strength is what really drew me to the [fragrance].”

The scent itself has white peach and aldehydes as top notes, jasmine and violet as it's heart, and crystal moss, warm woods, and sandalwood as it's base. The fragrance is planned to rollout this month in Germany and the UK and later, most likely this sprin, in the US.

Photo Courtesy: WWD