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Gwyneth Paltrow is the Face of New Boss Scent

Not only did Gwynnie look stunning at the Met Gala this past week in Prada but we know she will look just as stunning as the new face of new Boss scent, Boss Nuit Pour Femme. She will star in their TV, print, and online campaigns, all inspired by the elegance and sensuality of the little black dress.

“We are [pleased] to welcome Gwyneth Paltrow to the Hugo Boss family as the face of our new Boss Black female signature scent,” said Gerd Von Podewils, global marketing director for Hugo Boss Fragrances, P&G Prestige, who is in London for the press launch today. “She is the perfect complement to Boss Fragrances.”

According to WWD, Gwyneth said, “I was honored and very happy to be chosen as the face of Boss Nuit Pour Femme,” said Paltrow, who will be presenting the fragrance later today at Sanderson Hotel in London.

“To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time — characteristics that I strive toward in my own life.”

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