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Ferrari Launches New Fragrance

Ladies and gents, rev up your engines, Ferrari is ready to launch their new men's fragrance, Red Power.  This will be the brands sixth fragrance, and launches worldwide in September.

Red Power is a fresh, spicy scent, combining bergamot from Calabria, red oranges from Sicily, lavendar and red pepper, violets, geranium leaves, cardamom and rosemary as it's top and hear tnotes; base notes include red cedar, white musk, patchouli, and tonka beans.

Brigitte Wormser, Perfume Holding’s vice president of creation and development marketing, said Red Power was conceived for “a man driven by passion.”
“This is a man passionate about beautiful things, beautiful cars and everything he does in life,” she said. “He is moving up both professionally and personally.”

Photo Courtesy: Ferrari

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