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Elizabeth Arden Acquires Global Fragrance Licenses

Some exciting news is stirring up within the fragrance industry.  Elizabeth Arden acquired the global fragrance licenses of Ed Hardy, True Religion, and BCBG Maz Azria from New Wave Fragrances LLC.

Arden also holds designer fragrances, including Juicy Couture, Alfred Sung, Geoffrey Beene, Kate Spade, Lucky Brand and Rocawear.

The company said it expects almost no impact on it's 2012 fiscal results, but what do you think? Will things sky rocket, hardly change, or hang a little low?


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