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Mercedes Benz launches men's fragrance

Mercedes Benz has launched its first-ever fragrance. The classic automotive company has a line of high-end watches and eye wear, and earlier this year announced its plans to launch Mercedes Benz fragrance.

The scent, which was created by perfume house Firmenich, will be available in early 2012 as an eau de toilette, deodorant, aftershave, and bath and shower gel.

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