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Chanel + Brad Pitt

The Chanel marketing team, you and I , as well as any other fragrance and beauty industry insider are all very interested and eager to see if a man can effectively sell a woman's fragrance, and Chanel has chosen Brad Pitt to test it out.  
Mid October, Chanel will do a global unveiling of it's first project with Pitt, a commercial and print ad for the iconic Chanl No. 5. 

Brad Pitt & Joe Wright
Photo By Sam Taylor-Wood for CHANEL 

“To keep a legend fresh, you always have to change its point of view,” said Andrea d’Avack, president, Chanel Fragrance & Beauty. “It is the first time we’ve had a man speaking about a women’s fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.”
The Pitt commercial is planned for an Oct. 15 global launch, while the print ad is expected to begin appearing in November fashion, beauty and lifestyle magazines. D’Avack added that the campaign will also include extensive social-media outreach. “We are reaching the ecosystem of communications vehicles,” he said. “We believe this dynamic, modern campaign will make people think in a completely different way about No.5.” 

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