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Candie's Launches First Full Beauty Line

This November, Candie's first full beauty line (including fragrances) will be available, exclusively at Kohls.  With 20 nail polish shades, eight lip gloss tubes, and four lip gloss wands, all under $10, these beauty products will make the perfect stocking stuffers! Plus, with a total of 21 fragrances, including eau de toilettes and body sprays, pricing ranges from $25 to $35...we have to say...not bad! 

Candie's will also offer bath and body products, beginning with five lotions and five shower gels.  But doesn't stop there, it gets better! It's planned that seasonally, there will be limited edition kits for the holiday seasons, and for this year, the set contains items such as eye shadow, mascara, and eye pigments. 

"It’s a natural progression for Candie’s to now give our girl even more of what she wants in multiple scents, different forms like sprays and lotions, and beauty to round out a lifestyle beauty collection,” said chief merchandising officer Lanie List.

The Candie’s consumer, according to the brand, is between the ages of 16 and 21 years old and enjoys all things feminine, which is evident in the line’s packaging. “It has all the elements of what a girl loves most: Some sparkle [and] shine. It really looks like eye candy,” said List. “[It is] decorative so the girl is excited to leave it out on her vanity.” 

With names such as Cotton Candy, Vanilla Bon-Bon and Sugar Plum Blossom, Candie’s fragrances include notes like “fluffy marshmallow,” fresh strawberry and “whipped vanilla cream.” Product names for cosmetics — Mighty Mint nail polish and Skinny Latte lip gloss  for example — are equally reminiscent of a dessert menu.  YUM! 

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