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The rise of celebrity fragrances

Elizabeth Taylor White Diamonds perfumeIn 1987, Elizabeth Taylor introduced White Diamonds perfume to the fragrance market, paving the way for the wildly popular celebrity signature scent. Her lightning-rod success inspired more and more stars to jump on the fragrance bandwagon. Today, everyone from movie stars to musicians to professional athletes has a fragrance to call their own.

These days it comes as no surprise when a famous face announces a fragrance launch; in fact, it's almost a rite of passage to have a celebrity perfume line.

Jennifer Lopez was also instrumental in giving life to the celebrity fragrance craze with JLo Glow, launched in 2002. Glow was so well received and shattered sales records that it inspired a slew of other stars to jump on board.

The list of celebrities who have a signature scent is long and wide, and includes names like Sarah Jessica Parker, Jennifer Lopez, Christina Aguilera, Antonio Banderas, Jennifer Aniston, Britney Spears, Celine Dion, Gwen Stefani, Halle Berry, and on and on it goes.

Elizabeth Taylor's White Diamonds perfume remains the top-selling celebrity perfume in the world, according to a recent report by Euromonitor. Other fragrances that often remain in the top 10 include Sean Jean's Unforgivable, Celine Dion, Lovely by Sarah Jessica Parker, Britney Spears Curious, Glow by J.Lo and Fantasy by Britney Spears.

Perfumer Coty has catapulted many celebrity fragrances into the limelight, specifically Beyonce's Heat, Halle by Halle Berry, Faith Hill True and Baby Phat Dare Me, pioneering the rise of celebrity scent-dom.

So, What's in the Juice?

Elizabeth Taylor White Diamonds

Fragrance notes of lily, rose, amber, oakmoss and sandalwood are masterfully blended in White Diamonds perfume, reflecting Elizabeth Taylor's forever intriguing, glamorous and sensual style.

JLo Glow

Glow by Jennifer Lopez is one of the best-smelling celebrity scents on the market today. Beautiful floral notes combine with amber and vanilla to create a fresh-sexy-clean scent -- the aroma of excitement, the rhythm of attraction.

Sean Jean Unforgivable


A sexy blend of herbal and warm notes are the essence of Unforgivable cologne. Juniper, bergamot, champagne, basil, tonka bean, birch leaves, sage, iris, cashmere, sandalwood, sea moss and grapefruit are present here, giving Unforgivable its power, attitude and elegance.

Lovely by Sarah Jessica Parker

Sarah Jessica Parker's Lovely is indeed lovely with soft citruses that intersect with rosewood and just the slightest touch of lavender. Sarah Jessica Parker Lovely perfume is undeniably sexy and extremely classy, an aromatic gift of elegance and style.

Britney Spears Curious

What makes Curious by Britney Spears so intriguing? Perhaps the white floral and vanilla-infused musk, or the fresh bouquet of natural flowers.

Celine by Celine Dion

Pop star Celine Dion's voice is as pure as the day is long. And so it goes with Celine Dion perfume, which was inspired by Dion's passion for love and family. There's no diva to this fragrance, which is a refreshing, clean scent with a slightly woody undertone. Subtle but fabulous, just like the pop star herself.





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