Adam Levine has joined the vast amount of celebrities who have their own fragrance line and feels it's time to get into the game of the world of fragrance. As if he's not busy enough being Maroon 5's frontman, singer/songwriter and not to mention the co-star of new reality TV show, the Voice, Levine has set his launch of his signature scent, labeled 222 by Adam Levine in May 2013.
Levine has been working with ID perfumes, a division of Adrenalina Inc, who has been quiet about the juicy details of the fragrance, but at the moment, we know that it will be sold in 1 oz, 1.7 oz, and 3.4 oz at resonable prices.
“Adam is a performer with tremendous charisma — both on stage and on TV,” said Ilia Lekach, chairman and chief executive officer of ID Perfumes, noting that Levine is also a vocal coach for NBC’s “The Voice.” “Endeavoring to capture that in a bottle has thus far been very exciting and we’re certain the final products will be even more so.”
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