How dare Beyonce not take into consideration Abercrombie & Fitch's Fierce fragrance when planning to create her Sasha Fierce perfume. That's right, Abercrombie and Fitch is taking legal action with Beyonce for the 'fierce' title.
Last week, Beyonce anounced that she would be teaming up with fragrance maker COTY to create her own fragrance, named after her alter ego, Sasha Fierce, which is supposed to reflect her inner power.
Maybe it's us, tell us if you disagree, but Sasha Fierce seemingly has been more well known and around a lot longer than Abercrombie and Fitch's Fierce scent (whatever that may be) .
Do you think Abercrombie and Fitch will be able to stop the production and release of Beyonce's new fragrance?
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